Creative & Development
Research & Discovery
CuCo Creative’s team will work with you closely to understand the ideals and values to be considered when starting a packaging design project. This research and discovery phase acts as a roadmap, where input from our clients reveals how your brand story should be represented in your brand packaging designs.
Scamping & Brainstorming
Our brand packaging designs team will digest everything uncovered at the research and discovery stage. Then, using all the messaging and desired content, with an internal creative team brainstorm, they will scamp out ideas to see what solutions could work for you and your brand.
Sourcing & Planning
Sourcing packaging materials can be a minefield. As an experienced packaging design agency, we will work with you to source regulation-compliant and sustainable product packaging for a range of packing materials; from bottles and jars, to tubes, bags, and boxes. Sustainability is a focus for our packaging design agency, and we always explore the best solution to help reduce your brand’s carbon footprint.
Conceptualising your packaging designs is where the fun really starts. CuCo Creative will present contrasting concepts for your packaging design. We’ll invite you to provide feedback as we look to develop and refine your chosen concept into a final packaging design.
Prototyping & Testing
Prototyping and testing are an important part of CuCo Creative’s packaging design process. We begin by creating a more detailed Photoshop mock-up of the chosen concept and checking you’re happy before continuing. We then start to bring it to life by producing multiple-scale prototypes, until the concept is working from a technical standpoint.
Finally, a 1:1 prototype of your packaging design will be constructed. Then we test the prototype, and if it isn’t quite right, we refine and tweak it back in the prototyping stage until we’re confident it works.
CuCo Creative’s design refinement stage relies on our testing and tweaking the packaging design at the prototyping phase. We always strive for perfection and continue to refine any brand packaging design until our clients are 100% happy.
Packaging Regulation Compliant
Product packaging is subject to legislation that covers packaging waste and producers are responsible for their environmental impact and a proportion of recycling cost. As a sustainable packaging design agency, CuCo Creative can work on your behalf to source and use compliant packaging that confirms all required legislation.