Creative & Development
- Research & Discovery
CuCo will work with you closely to understand the ideals and values to be considered when starting a packaging project. This research and discovery phase acts as a roadmap where input from clients reveal how your brand story should be represented in your packaging.
- Scamping & Brainstroming
CuCo’s creative team will digest everything uncovered at the briefing and research and discovery stage. Then, using all the messaging and desired content, with an internal creative team brainstorm, they will scamp out ideas to see what solutions could work for you and your brand
- Sourcing & Planning
Sourcing packaging materials can be a minefield. CuCo can work with you to source packaging regulation compliant and sustainable product packaging for a range of packing materials from bottles and jars, to tubes, bags and boxes.
- Conceptual Design
CuCo will present three contrasting design concepts for your packaging We’ll invite you to feedback and look to develop and refine one concepts into your final packaging design. If you feel you need to see more concepts, we’ll need to create a further estimate for this work- but this is something we don’t find our clients ask for very often as we already understand them really well.
- Prototyping & Testing
Prototyping and testing is an important part of CuCo’s packaging design process. We begin by creating a more detailed Photoshop mock-up of the chosen concept and checking you’re happy before continuing. We then start to bring it to life by producing multiple-scale prototypes until the concept is working from a technical standpoint.
Finally, a 1:1 prototype will be constructed. Then we test the prototype and, if it isn’t quite right, we refine and tweak back in the prototyping stage until we’re confident it works.
- Design Refinement
CuCo’s design refinement stage relies on our testing and tweaking the packaging design at the prototyping phase. We’ll continue to refine the packaging design until we’re completely happy that the design will deliver the visual impact and sales results you need.
- Packaging Regulation Compliant
Product packaging is subject to legislation that covers packaging waste and producers are responsible for their environmental impact and a proportion of recycling cost. CuCo can work your behalf to source and use compliant packaging that confirms to all required legislation.