Our approach
to Marketing

A well-defined and executed marketing strategy is often the difference between an average and a great business. CuCo’s experienced marketing team will take the headache of promoting your brand away. After ensuring we have a solid, in-depth understanding of your brand, CuCo will work to develop the structural bones of your marketing activity to ensure all your business objectives are met or exceeded this financial year.

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Digital transformation is happening every single day. Email marketing, PPC, display advertising, Apps, SEO – the digital landscape is complex and ever-evolving. We make digital work for your business. By harnessing the power of the latest in digital innovation we will build your brand online. Our team create a digital strategy bespoke to you – one that ensures your business thrives in the digital world.

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An integral part of the business planning process. Whether you are looking to hold focus groups, carry out product testing, or conduct surveys, CuCo can manage the whole process on your behalf. We will advise you on the right techniques for your business, crunch the numbers and provide you with easy-to-digest real world insights and strategic recommendations.

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An essential element of your business strategy, competitor analysis will help your business to grow and adapt to changing markets and help you stay ahead of your rivals. CuCo can work with you on your competitor analysis, hoping you how you can marketing your products and services better, inform and adjust your price points effectively and add more value than your competitors do.

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Every media campaign needs robust strategic media planning support. CuCo’s media planning and media buying experts know how to create and deliver standout engaging media campaigns with impact across the platforms and publications you need to be present. We’ll help you achieve valuable ROI on your advertising spend and ensure your rankings improve and your traffic grow.

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Co-ordinating the communication of your campaign messages across all your marketing channels can feel like a major headache. But it doesn’t have to be. CuCo can build and work to comprehensive campaign plans that ensure your campaigns are delivered consistently online and offline with KPIs formulated in advanced and measured in real-time.

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Your marketing strategy is likely to see the execution of your brand messaging, campaign materials and assets across the internet and beyond. But how do you know that your marketing strategy is working for you? CuCo’s marketing experts conduct digital marketing analysis reporting and management for clients who want to measure the ROI of their marketing spend. We use this analysis to tweak, improve or shift the messaging for optimal marketing performance.

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A well executed direct marketing campaign will take you straight to your ideal customers. CuCo will help you research and identify the prospects most likely to be interested in your product or service and help you create and distribute creative direct mail that sparks their interest and compels them into action. Direct Marketing, Advertising, Email campaign, Brand Launch campaign, Product Launch campaign

What is a great website worth if the right people can’t find it? Our specialist digital team help to position and keep your website at the top of Google, and mostly importantly – position you ahead of your competitors. We keep up with the latest changes to Google’s complex algorithm, ensuring we are consistently targeting high-intent customers who are actively in buy-mode. We ensure we drive high quality traffic to your company’s website.

Google Adwords is a PPC advertising service by Google for businesses wanting to display ads on Google and it’s advertising network. CuCo can set-up and manage your Google Adwords to ensure your budget is being spent as effectively as possible to drive conversions. We will monitor and adjust your campaigns as needed and provide four comprehensive levels of management to suit your individual requirements.

Email marketing is a great way to grow your customer base, reach new customers and maintain regular contact with the audiences you want to reach. CuCo offers a range of email marketing services using some of the industry’s leading email marketing platforms that offer an affordable, results-driven and measurable solution for automated email messaging. CuCo can help you devise an email marketing campaign that will boost your business and work with you based on your email campaign insights to tailor future campaigns for maximum effectiveness.

CuCo has a powerful website design and build capability with a multitude of highly effective websites hard at work for our clients across market sectors. We research your market, propose tailored concepts before planning the site structure, user journey and flow. It’s a continual phase of review and development as we create the content, visual and SEO-rich copy that’s incorporated into beautifully designed pages and implemented by our expert website developers.

CuCo’s media experts have long relationships with media owners and publications and can help you select the best media for your campaign, taking account of media behaviours, demographics and desired media campaign objectives. On your behalf, we’ll research and negotiate competitive media rates that offer you the best value and ROI for your media campaign.

CuCo offer the full range of the advertising spectrum. From print ads, outdoor advertising and digital advertising, we create and execute ads that help generate a greater brand awareness and drive customers to your business.

CuCo’s content creation services support businesses from across market sectors who need well-researched, reliable, informative and well written digital content for their online audiences. Our copywriters and content creators know how to write data-drive, SEO-rich content for websites, social media, blogs and informational articles.

Your marketing message is likely to be projected far and wide so it has to be right and it must stay in line with your brand identity to ensure it remains consistent. CuCo produces posters, flyers, bespoke items, POS (point of sale), signage, catalogues, business cards and flags that stand out, inspire audiences to connect and get the marketing message across effectively.

CuCo designs exhibition stands, exhibition booths and event stands for exhibitions and conferences across the UK and Europe. We work with you to establish a concept and finished design for your stand design that takes account of location, budget, set and brand.

The success of your marketing campaign will always rely on the quality and calibre of your campaign assets. Your campaign assets can include marketing components such as videos, banner adverts, infographics, presentations, illustration, display advertising and so on. CuCo can work with you to explore the creative direction your campaign will take, identify the campaign assets that will perform best before implementing the campaign and optimising it for maximum impact and results.

Marketing infographics are powerful tools when it comes to engaging your audience. CuCo designs infographics that communicate complex information in an easy-to-understand format that reflects the brand’s identity and corporate style at the same time.

CuCo’s video production team knows how to capture a brand and its message through film. We create exciting, engaging corporate videos, 2D and 3D animation and motion graphics that help to connect and motivate audiences.

CuCo is proud of its team of professional photographers who deliver high quality photographic services to business across market sectors. You’ll see our work in print, online and across digital platforms. We have many years’ experience creating stunning photographic imagery for a range of marketing applications.

Copywriting is everywhere – wherever you see words, signs, websites, printed brochures, whitepapers and advertisements, a copywriter will have created the content. CuCo’s copywriters produce copy for a wide range of marketing and design purposes – always adhering to the brand’s tone of voice and telling the story with the right emphasis, in the right style and creating the right impact.