Our approach
to Design

Creative direction works in harmony with brand development and starts with collaboration. CuCo takes time to get inside your brand and what you want to achieve from it through a powerful creative vision. Our expert creative team will work with you to devise, plan and deliver your brand vision using a strategy that puts your corporate identity and message centre stage.

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In a world where consumers are exposed to fresh new content and ideas at the click of a button, your brand’s creative concepts need to massively stand out amongst your competitors. Here at CuCo, we love nothing more than to get our creative juices flowing. Whether it is a localised guerilla marketing campaign or simply adding that extra special print finish on your marketing literature, CuCo will transform ensure your brand communications are both unique and engaging.

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Graphic design sits at the heart of everything we do. CuCo’s creative team includes some seriously talented graphic designers who know how to portray your business and its messaging in the most powerful and engaging way. From logo to stationery, printed and digital brochures to websites and everything in between, CuCo offers professional graphic design services that make impact and lasting impressions.

Business signage is a key advertising aspect of a brand’s marketing strategy, almost acting as the silent salesmen for your business. Creative and attractive signage can set you apart from competitors, draw customers in and reinforce brand identity. CuCo design and produce an array of signage for your brand, from exterior displays such as building signs, posters and totems, to interior features such as informational signs, wall displays, menus and more.

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CuCo’s illustration service gives our clients the opportunity for their communications to be completely original and unique. Whether it’s bespoke typography, an attraction’s park map or product sketches, illustration allows a company to showcase it’s unique brand personality.

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The artworking stage of the creative process follows the concept phase where initial design ideas are discussed and reviewed. CuCo’s art working services bring together all the elements of the design, from logo and images to copy and other content files, to ensure your design is ready for print or online publication.

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The look and design of product packaging is as important as the product itself as it is often the first point of contact customers will have with a brand. CuCo work with you to understand your brand, audience and goals to then design and deliver bespoke, premium and eye-catching packaging design that will ensure your product stands out on the shelves amongst an array of competitors.

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Digital means global – and, in the creative world, that means you need to create impactful digital design to get noticed and inspire engagement and brand loyalty. CuCo’s talented team of digital designers work with you to design and develop powerful digital media that reaches the audiences you need to reach with unforgettable digital messages.

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CuCo offers a range of advertising services for our clients. Our creative teams produce beautifully designed, branded ads for print advertising, display advertising, email banner ads and social media ad campaigns. Our experienced marketing team also devises advertising campaigns based on audience research and behaviour to deliver engaging advertising that reaches more.

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Professional, creative marketing literature gives both credibility and personality to your brand, reinforces brand identity and creates a lasting brand impression. CuCo design, develop and produce the entire spectrum of marketing collateral and stationery to portray your business as a quality contender in your market.

Whether you’re considering a print ad or an advertisement for a digital platform, your advert design and artwork needs to work hard to make a visual impact and get your brand’s message across. CuCo designs and artworks adverts in house, working with you to produce an ad with a powerful concept and that stays true to your brand guidelines and tone of voice.

CuCo design and build bespoke point of sale display solutions for clients who need to grab buyers attention in the busy retail environment. These special forms of sales promotion target consumers right when they are in buy-mode.

Business signage is a key advertising aspect of a brand’s marketing strategy, almost acting as the silent salesmen for your business. Creative and attractive signage can set you apart from competitors, draw customers in and reinforce brand identity. CuCo design and produce an array of signage for your brand, from exterior displays such as building signs, posters and totems, to interior features such as informational signs, wall displays, menus and more.

CuCo can design editorials and magazines for your audience and readers, whatever your market sector. We work closely with organisations throughout the creative process to design editorials, page layouts and whole magazines and other publications for clients who want to captivate their readers and inspire a loyal customer base.

With a number of educational clients, CuCo is proud to design and create bespoke school prospectuses that communicate the calibre of educational institutions and give confidence in their vision and values to parents and potential students. We create high quality private school prospectuses that incorporate superb photography, copywriting and design on excellent paper stock with an impressive print finish.

CuCo designs and creates guides for a wide range of companies in diverse market sectors. The guides we design include visitor guides, best practice guides, advice leaflets and business flyers. All are created to convey your message underpinned by expertly designed graphics, photography and, of course, your unique brand identity.

CuCo designs bespoke, high quality maps for organisations who need to incorporate their location on marketing materials, advertisements, brochures, websites and other creative platforms. Our skills map designers can produce tailor made maps using a variety of media, design styles and imagery with impact that stays true to the brand.

Annual reports, including annual reports and accounts along with other formal corporate documents require a considered design approach that will take account of brand guidelines, yet offer an improvement on the previous year’s documents. CuCo’s annual reports design process will show you how to articulate important announcements using design formats and superb print finishes that will stand out and offer a reassuring corporate look and feel to all stakeholders.

If the idea of choosing between digital and litho, between duplexing and triplexing and between spot UV and clear foiling fills you with dread, CuCo’s print management service is your answer. Our in-depth knowledge of the print process allows us to advise our clients on those extra special print finishes that make the difference between good and great print. Plus, our relationships with suppliers means you will always get the best rates through us!

CuCo’s talented video production team offers a suite of services to clients looking for professional corporate video production, promotional videos, training films, explainer videos, event videos and customer service films. We work with clients across market sectors to capture the message, storyboard and script the video, manage locations, sets and models, conducting all video editing and post-production work in-house.

Our video production work is complimented by a professional post-production service that transforms footage, video demos, b-roll footage, drone photography, voice overs, captions and animations into a beautifully produced motion graphic to a final version of your corporate video. CuCo will work with you to create powerful visual, branded content and video assets that can be applied across your digital channels.