Strategy
- Branding Workshops
It’s time to ignite your brand. CuCo’s interactive brand workshops put your brand under the spotlight. Our brand expertise means we ask all the right questions as we guide your leadership team through a half-day of brand exploration, while your inside knowledge allows us to gain a deeper understanding of what makes you brand special. We’ll cut through the clutter, unearth real-life insight on the ground and gain new inspiration.
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- Brand Strategy
A well-defined brand strategy should be responsive enough to be relevant, yet consistent enough in execution to ensure your brand is recognised and trusted by consumers. CuCo builds brand strategies that connect with customers on a deeper level. Our strategies engage your brand advocates in fresh, new ways, cultivating loyalty and making profit for your business.
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- Brand Architecture
Few brands exist as a single corporate entity; many brands have multiple products, house and and sub brands and related businesses – all need a comprehensive brand architecture that defines the relationship between them all. CuCo is the expert in harnessing all your brand elements to create a brand architecture with synergy and to develop a brand strategy that will ensure your business is best placed to communicate and connect effectively.
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- Messaging & Tone of Voice
A well defined tone of voice offers consumers an insight into a brand’s personality and is a crucial element of communicating with customers. CuCo work with our clients to define your brand’s personality and values to develop a distinctive tone of voice that is identifiable, recognisable and expresses your brand’s unique persona.
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- Brand Mission Statement
Your brand mission statement will communicate exactly what your business does to your customers and consumers. Cuco works closely with clients to define your brand’s purpose, it’s overall objective and how will it will work to achieve it. Articulating a brand mission statement successfully will also reflect your organisation’s culture and its values to ensure your brand is perceived by your audience in the way you want it to be.
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- Messaging & Tone of Voice
A well defined Tone of Voice offers consumers an insight into a brand’s personality and is a crucial element to communicating with customers. CuCo work with our clients to define your brand’s personality and values to develop a distinctive tone of voice that is identifiable, recognisable and expresses your brand’s unique persona.
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- Vision & Values
It’s critical to define your brand vision and brand values to clarify what your business has set out to do and reveal exactly what your brand stands for. As part of your brand audit, Cuco will ask questions to determine how you should be perceived by your audience and what matters most to you, your people and your community. Our conversations will underpin your brand strategy and brand mission to create a vision and values that inspire brand loyalty.
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