Strategy
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Branding Workshops
It’s time to ignite your brand. CuCo Creative’s interactive brand workshops put your brand under the spotlight. Our creative brand expertise means we’ll ask all the right questions as we guide your leadership team through a half-day of brand exploration, while your inside knowledge allows us to gain a deeper understanding of what makes your brand special. We’ll cut through the clutter, unearth real-life insight on the ground and gain new inspiration.
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Brand Strategy
A well-defined and creative brand strategy should be responsive enough to be relevant, yet consistent enough in execution to ensure your brand is recognised and trusted by consumers. Our brand services bring you strategies that connect with customers on a deeper level. As a creative brand agency, our strategies engage your brand advocates in fresh, new ways, cultivating loyalty and making profit for your business.
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Brand Architecture
Few brands exist as a single corporate entity; many brands have multiple products, house and sub-brands and related businesses – all of which need a comprehensive brand architecture that defines the relationship between them all. CuCo Creative is the expert in harnessing all your brand elements to create a brand architecture with synergy and to develop a creative brand strategy that will ensure your business is best placed to communicate and connect effectively.
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Messaging & Tone of Voice
A well-defined tone of voice offers consumers an insight into a brand’s personality and is a crucial element of communicating with customers. As a creative branding agency, we utilise our creative branding services to help our clients to define their brand’s personality and values; to develop a distinctive tone of voice that is identifiable, recognisable and expresses their brand’s unique persona.
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Brand Mission Statement
Your brand mission statement will communicate what your business does to your customers and consumers. CuCo Creative works closely with clients to define your brand’s purpose, its overall objective, and how it will work to achieve it. Articulating a brand mission statement successfully will also reflect your organisation’s culture and values to ensure your audience perceives your brand the way you want it to be.
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Vision & Values
It’s critical to define your brand vision and values to clarify what your business has set out to do and reveal what your brand stands for. As part of your brand audit, CuCo Creative will ask questions to determine how your audience should perceive you and what matters most to you, your people and your community. Our conversations will underpin your creative branding strategy and brand mission to create a vision and values that inspire brand loyalty.