If a more user-friendly or completely new company website is on your To-Do List but you’re stuck on which Content Management System (CMS) is right for your business, look no further!
Whilst the likes of Magento and Drupal are consistently ranked as high performers, WordPress is by far the most successful CMS on the global market. In fact, it’s the go-to choice for companies like BBC News, MTV and even NASA!
Here’s 10 ways a WordPress website can instantly add value to your business:
1. You’re in good company
As we already mentioned, WordPress is currently the most popular CMS in use on the internet, with over 50 million WordPress-powered sites worldwide!
2. Fully customisable
Your business website has the opportunity to be completely custom made and 100% bespoke. This allows every website to be designed differently, helping your business to differentiate itself from competitors.
3. Brilliant for SEO
The code behind WordPress is very clean and simple, making it easier for search engines to read the site’s content. In addition, each page, post and image can have its own meta tag keywords, description and title, and be optimised for specific key words, allowing for very precise search engine optimisation.
New to WordPress? There’s no need to panic! WordPress is really easy to use and has an intuitive interface. Adding new pages, blog posts, images etc. on a regular basis is a breeze!
5. Open source
WordPress is an open source software which means it is built using code that is readily available to anyone to use, copy, edit or redistribute in any way they’d like. As an open-source system, WordPress is constantly being updated and improved. As so many people use it, bugs don’t go unreported for very long and they’re typically addressed very quickly.
6. Easily accessible, from anywhere
WordPress is browser-based which means you can login from any internet-connected computer and manage your site. You can even update your site on the go via the WordPress app!
7. Multiple users
WordPress allows you to create individual accounts for multiple users and assign them with different access levels. This means that your site can be edited by as many people as you need!
8. Built for interaction
You can use the WordPress blog as an opportunity to demonstrate your customer service, build rapport or simply just interact online! This outlet allows your visitors to leave messages and comments on your posts.
9. It grows with you
WordPress allows you to expand your site as you expand as a business. WordPress sites are very scaleable, no matter how many pages your site has or blogs you post, the performance of your site will not be compromised.
10. CuCo love it
Here at CuCo, we love using WordPress as a CMS – in fact, it powers both ours and many of our client’s websites! Not only do our clients receive an excellently designed and built website form us, but they are also have easy access to the site themselves!
Managed to convince you that WordPress is best? Or maybe you’re looking for some more advice on how best to communicate with your customers? Just drop us a line on 01202 911959 and let’s see what we can do for you!