Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

we are social

| Google+ | | Pinterest | LinkedIn | Instagram

Website downtime hurts brands. Here’s how to minimise it

Marketers, picture this…

You’ve just launched a new, global advertising campaign for your brand. You’ve finally got that six figure marketing budget you’ve been pushing for. You’ve projected the campaign that will drive your online sales into the stratosphere.

The campaign goes live! Customers flock to your site ….and your website falls over.

Lost sales, damaged brand reputation and a customer service department in crisis – just three of the potentially disastrous consequences of a brand’s website going offline.

Spikes in web traffic due to breaking news stories, big promotional campaigns or key e-commerce periods should be great news for marketers, but website downtime can result in brands missing out on big slices of income. Modern consumers are time-poor and have very little patience. Break their buying journey and they are likely to look elsewhere.

 

 

CMS, web design, web build, website design, website build, website downtime, analytics, web performance

So how can we minimise downtime?

Step 1
The most important first step is to ensure you’ve selected a robust web hosting partner. What does their infrastructure look like? Who do they work with? What are their uptime vs downtime figures? Start by ensuring you’re not likely to have any serious performance issues long-term.

Step 2
Work with your new web hosting company to arrange the best package for your business and draw up a service level agreement (SLA). Note that you may need to adjust your hosting budget accordingly.

Step 3
Consider ramping up your server hardware around key sales periods like Black Friday or Boxing Day. Look at your website’s existing spike history, or take into account your industry data as a whole.

 

 

CMS, web design, web build, website design, website build, website downtime, analytics, web performance, offline

To summarise, investing in appropriate levels of web hosting with a robust web hosting company is likely to pay for itself in the long-term. In the short-term, it helps to avoid the headaches associated with the financial and reputational risks associated with website downtime.

 

If you have any questions about website downtime or need assistance with your website hosting give CuCo a call today on 01202 922959 or drop us a line at email hidden; JavaScript is required. One of our Digital experts would love to help!

More News

looking for some creative inspiration?

Call us on 01202 911959 or email hello@cucocreative.co.uk