Veganuary: Is the packaging design pulling you in? 

Whether it’s a fad or a revolution, you can’t ignore that meat-free mania has pretty much-saturated mainstream retailers shelves this month. Everywhere we look there seems to be a new marketing campaign encouraging us (the consumers) to opt-in for a plant-based diet in 2020. 

Following a report from British Retail Consortium (BRC) which suggests 2019 has been the worst Christmas in a decade for retailers sales, Veganuary and other new year campaigns are the push retailers need to cash in and pull back those lost sales. 

As a creative packaging agency, CuCo explores the UK’s favourite supermarkets a delves deeper into popular Vegan products and explains how mainstream supermarket branding is standing out on the shelves, in a competitive market.

M&S: Plant Kitchen 

With 2019 food sales falling by 2.1% at Christmas, M&S needed to leap into January with something to draw their foodie fans back into its premium stores. Designed with ‘flavour first’, their 50 product Plant Kitchen range has taken inspiration from street food and foodie festivals – a place where vegan food is thriving. The colourful rustic blue colour featured across the packaging gives the range energy and vibrancy and turning meat-eaters heads to give it a try. We are a big fan of this packaging, as it keeps in line with the M&S brand bring luxurious and quality sourced ingredients together, not forgetting showcasing vegetables in all their glory.