In honour of St Patrick’s Day today, many brands are celebrating in spectacularly creative ways. In fact, CuCo and Starbucks had the same idea and have gone GREEN on social media for the day – what do you think of our new look?!
We’re not sure it’s quite our style to keep forever, but there are many brands out there that rock the colour green all year round! Often represented as eco-friendly, organic and fresh brands, check out CuCo’s top 10 favourite green brands. Which is your favourite?!
Sprite has been wearing green for over 50 years now, since 1961 to be precise. Rapheal Abreu of Coca Cola actually says, ‘Just as green is an icon of St Patrick’s day, if you see something green you connect it with Sprite.” He goes on to say, “Green is classic and modern, and naturally crisp and clean. It’s never aggressive or boring, and always a cool and refreshing lemon-lime flavour…just like Sprite.”
9. Whole Foods Market
As a completely ethical and organic brand, Whole Foods Market’s dark green logo portrays the quality and freshness of the products that they sell, and that we love!
Waitrose transformed into a green brand when they launched their new re-brand back in 1987. The supermarket is all about organic food as well as operating as a sustainable business. The brand works hard to ensure they are achieving this status everyday. For example, all UK Waitrose stores use 100% green electricity and use low carbon technology for any new buildings. We think green suits them nicely!
7. Holiday Inn
Described by Holiday Inn themselves, the green in their logo represents ‘uniqueness, originality and growth’ whilst the white sections portray ‘perfection, charm and elegance’. Do you agree?
6. What’s App
Although the messaging app is now under Facebook’s empire, What’s App have kept to their green logo rather than swapping across to their owner’s iconic blue. What’s App state their logo is a positive symbol and that ‘green signifies GO’.
Although Lush is now sporting a new sophisticated all black logo, their previous design had to make it on our list. Not only do the CuCo girls love the brand itself, but the green and yellow design perfectly portrayed their extremely ethical values and represented them as a fresh, safe and respectable brand. Not that we don’t enjoy the new logo, we certainly like that one too. 👌🏼
Sorry Guinness, we know this day is really all about you, but Heineken takes the crown for this one. The Heineken green is recognised worldwide and was once the very first beer to come in a green bottle. Although it may seem fairly insignificant in today’s market, at the time Heineken’s move from the common brown bottle to a green one was a very bold and brave move indeed. We salute you and your braveness Heineken.
Possibly the most iconic green brand in the world? To us CuCo coffee lovers anyway. And what’s more, they’ve gone green for the day just like us! *immediately runs to get a green cup coffee – seriously though*
Although the music app has always sported a green logo, their latest logo update from a darker green to an almost neon green sparked absolute chaos amongst it’s users. Although the colour change initially received a negative response from customers, fans have now settled into the idea of new brand colour and the CuCo Team are embracing it’s boldness. Congrats Spotify, you are our 2nd favourite green brand!
1. Concur Recruitment
At last but not least, what kind of agency would we be without including one of our dear clients? Concur Recruitment are by far our top winners, they take green to the next level – seriously though, head over to their social media pages to check out their office! Happy St. Patrick’s Day guys!