Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!


we are social

| Google+ | | Pinterest | LinkedIn | Instagram


Three years on – is Reebok’s ‘delta’ re-brand finally re-establishing their position as an ‘alpha’ fitness brand?

When was the last time you thought of Reebok in the same way you thought of Nike or Adidas?

That might be about to change.

Three years on from their major re-brand of 2014, we predict 2017 will be the year in which Reebok finally become relevant again in the minds of young fitness enthusiasts.

In 2005 Adidas Group acquired rival Reebok for an impressive £2.1 billion in an attempt to create a challenger to Nike in the US market. Reebok were struggling to draw younger buyers, particularly following their unsuccessful ‘I am what I am’ marketing campaign which featured pitches from celebrity entertainers like 50 Cent, but was pulled shortly after release in response to complaints that it glorified gun violence.

Over the next few years the Adidas Group appeared to have lost interest in the brand and sales figures suggested it was ‘holding back’ the Groups profits. That is until the new ‘delta’ Reebok logo appeared in 2014 and the ‘Be More Human’ campaign launched in 2015.

Image credit:

The rebrand represented a shift of focus for the brand away from professional athletes and towards what Adidas called the ‘fit generation’ – 25-35 year olds who work out at least four times a week in group settings, including dance, combat, yoga and running.

The brand formed partnerships with brands like CrossFit, Spartan Race and Les Mills, signing up to a decade long sponsorship as the exclusive provider of footwear, apparel and accessories for CrossFit. Reebok are quoted as saying that the partnership had ‘exceeded the brand’s wildest dreams as far as popularity goes’ and had allowed them to ‘engage with the global CrossFit community through heavy retail, social and digital activity.’

Image credit:

Reebok’s sponsorship deals and re-positioning strategy finally appear to be paying off, with the brand seeing eight consecutive quarters of growth globally.

Reebok commented that ‘The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.’

Image credit:

What are your thoughts on Reebok’s new brand positioning? Will it ever allow them to catch up to the popularity of the likes of Nike or Adidas? Will New Balance catch up? Comment below!

OR if you want to discuss how our team can re-position your fitness brand for success, call us on +441202 911959 or drop us an email at


More News
  • + extra post details
  • + Comments | This has no comments
  • + Filter | Search

looking for some creative inspiration?

Call us on 01202 911959 or email