Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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The Power Of Personalisation

Thanks to the explosion of digital marketing in recent years, the already massively increased opportunity to sell products and services to consumers continues to expand. However, the attention span of consumers is shortening as they are now bombarded daily with sales message after sales message. So how do we make our marketing comms stand out?

This is where personalisation comes in to play. Personalisation is a technique of targeting the right person at exactly the right time, with exactly the right messages.

We don’t mean the automated and outdated Birthday email brands often send out, what UK consumers really want is brands who understand their individual needs better.

 

 

Collecting data to personalise an experience

Collecting and analysing big data is key. Data can be generated from every click and every site visited by a consumer, which can then be analysed to tailor products and services that are based on prediction, rather than reaction. This in turn will offer customers an online shopping experience that is both relevant and enjoyable, and makes them more likely for them to see something they like while you have their precious attention.

You are probably most familiar with the personalisation of ‘Product Recommendations.’ These recommendations are based upon data collected from previous searches or purchases, and are used to deliver products or services that complement this criteria. Tesco are a great example of this, and often combine product recommendations with offers and incentives to buy via their Clubcard Scheme, yielding them increased returns.

When a customer is registered as a user, customised content can be delivered instantly. This can utilise information on location, and even the time of day the customer is browsing. By using analytics report data, traffic sources can highlight exactly who your potential customers are, allowing you to target the right people directly.

Whichever method you choose, personalisation clearly works. It engages consumers for longer, and leads to increased conversions.

Personalisation is becoming an expectation, rather than an enhancement of your website. Looking to improve the personalisation tactics of your online marketing? Give CuCo a call today on 01202 911959 or email us at email hidden; JavaScript is required. We’d love to chat about how we could help your brand succeed online!

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Call us on 01202 911959 or email hello@cucocreative.co.uk