Apparently penguin’s are all the rage these days.

Have you seen Dubai International Airport’s latest online campaign?

Released earlier this year, the charming campaign features Pedro the South American Humboldt Penguin on an inquisitive adventure through the world’s largest international airport in the United Arab Emirates.

The goal of the campaign is to highlight the wide range of first-class facilities at the airport and as we follow little Pedro on his journey of discovery we watch him see and try out everything the airport has to offer from the sushi bar to the sauna.

Pedro the penguin even has his own Twitter account @DXBpenguin and the ad is currently being rolled out across YouTube and Facebook, as well as on the airports Digital screens.

We hope you enjoyed the ad as much as we did here in the studio. Share any great ad campaigns you’ve seen recently with us below.