Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Oasis’ refreshingly honest campaign mocks purpose-driven advertising trend

In today’s business world, being perceived as socially responsible is becoming increasingly important  – which is why many brands are trying to signal their higher brand purpose through their marketing activities.

Contrary to this, soft drink brand Oasis has launched a new integrated campaign, which parodies this cause marketing trend.

In the centre of the campaign is the Togetherness Bottle – a bottle with a double ended neck, which encourages people to drink together at the same time.

The new product was introduced in a 1-minute online video, which starts off in the style of other purposeful social experience ads but soon ends up in ridiculous results as couples of strangers try to drink from the same bottle at the same time.

Oasis’ refreshingly honest approach to marketing makes the Coca-Cola owned brand stand out and is likely to appeal to today’s teens, who are more sceptical about advertising than previous generations, making it difficult to get this generation to engage with brands.

However, not only teens are cynical towards ads – mistrust in advertising is common amongst all generations and people are increasingly criticising the trustworthiness of today’s advertising. Nowadays, every brand wants to be perceived as socially responsible, however brands don’t realise that people are getting bored of token brand purpose and empty brand promises.

At least Oasis are being honest about it – and we think that’s great!

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