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Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Nike Release ‘Dream Crazier’ Commercial

Thirty years ago, Nike taught us to Just Do It.

Last week, in their latest ad titled ‘Dream Crazier’ and featuring a voiceover by Serena Williams, Nike celebrates female athletes who have broken down barriers in sport.

In the first Just Do It ad spot in history to feature a compilation of only female athletes, Serena narrates:

“If we show emotion, we’re called dramatic, If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional. When we stand for something we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just plain crazy.”

The female empowerment ad follows a previous Nike ad also featuring Williams that capitalised on the controversy caused by the banning of the star’s ‘catsuit’ at the French Open in 2018.

The fresh, new 90-second ad highlights several iconic moments in women’s sports and was launched during the 2019 Oscars – which saw viewership up 12% on last year.

Research has shown that consumers continue to respond positively to brands that focus on female empowerment campaigns. Man appear to be starting to view brands as societal change-makers expected to take a stand on social and political issues.

Interestingly, the new campaign was directed by Kim Gehrig, who also directed the infamous Gillette ad that took on the topic of masculine toxicity a few weeks ago.

Nike said in a press release “Nike continues to champion female athletes and change the game for women in sports as it has for more than 40 years — inspiring and enabling female athletes of all levels to achieve their potential in sport and fitness.”

Women in sports are often discredited once given the label of “crazy,” but when men show the same displays of emotion they are labeled as “passionate” or “invested in the game.”

In this new ad, Williams reclaims the word “crazy” by using it to describe winning 23 grand slams, giving birth, and returning back to the court shortly after.

In the words of Serena Williams “So if they want to call you crazy? Fine. Show them what crazy can do.”

If you’re looking for a campaign that will get your brand the attention it deserves, call us on 01202 911959 or email us at hello@cucocreative.co.uk – we’d love to hear from you!

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