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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!


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M&S Food Sponsors ITV’s Britain’s Got Talent 2019 – Will It Bring Back The Spark?

M&S has been trying to turn its challenged business around for some time.

But for the most part, the brand has been unsuccessful. Sales continue to decline.

The issue with M&S Food is not a brand challenge, it is based around product perceptions.

Although M&S Food is seen as good quality, it is perceived as expensive, and as such, the brand has struggled to move past nice salads and Valentines’ deals.


M&S Food’s advertising in recent years has mainly focused on objectifying food and teasing us with slow-mo shots of food sizzling, dripping and oozing. Marketing Week reports that sales of its chocolate pudding rocketed by 3,500% after starring in its ‘Not Just Any Food, This Is M&S Food’ Campaign.

It was a bit of a surprise then, to learn that M&S Food had signed a deal with ITV to sponsor the 2019 series of Britain’s Got Talent. Although the show attracts millions of viewers each episode, it’s not the kind of programme you’d expect a premium food retailer  to sponsor and it’s difficult to see the connection between the M&S brand and the BGT audience.

M&S Britain's got talent

Whilst the sponsorship might boost sales for M&S in the short-term, experts fear that it will ‘de-premiumise’ the brand in the long-term and could cause M&S to lose some of its loyal customers.

However, the brand itself is optimistic. M&S Food’s Marketing Director Sharry Carmond said: “Through this partnership we’ll be bringing M&S Food into millions of home each week, telling more families about our great value, great quality food and encouraging them to choose M&S for their Saturday night family dinner.”

At this point, we can only speculate what the outcome of the sponsorship will be for M&S.

But at least the brand is trying to change perceptions and is not afraid to take risks in order to target a new audience. A brave move!

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