Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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How to create social media graphics that build brand recognition quicker

Marketing Manager, Social Media Intern, Business Owner, Office Dog – it really doesn’t matter – if you’re the one in charge of creating and posting images across the various social media networks on behalf of a brand – you need to read this.

Social media represents a seriously powerful and often underutilised series of marketing channels on which to quickly gain your brand the attention it deserves.

Here we focus on one quick and easy change you can implement right now to instantly boost the overall effectiveness of your brand’s social media strategy:

Ensuring all visuals posted by your company are consistently on-brand.

But how exactly do you make your visuals ‘on-brand?’ Here are 5 easy tips you can quickly and simply implement right now…

#1 Use Your Logo Consistently

Firstly, consider including your brand’s logo on all your visuals  where possible. Ensure the size and placement is always consistent. Your logo should never be too big that it overpowers your design, but also not too small that it can’t be seen and recognised. The bottom right corner is always a good bet because it doesn’t distract from the main content but still stands to reinforces the brand. Just like how Original Source do it below.

 

 

#2 Use Your Brand Font

Fonts can vary widely from bold to thin, from sensible to snazzy, and it’s up to you to know where the brand you represent sits on this spectrum. Ideally your brand guidelines should explain how to use your selected brand font, so make sure to check these out in advance! Ideally choose no more than 3 different fonts and use these consistently throughout your social media graphics.

 

#3 Identify Your Brand Colours

Repeatedly using the same series of brand colours will help viewers recognise that the visual belongs to your company. Incorporate your font colours into text, backgrounds, illustrations and more. Cadbury are a great example of this. Check out how CuCo have done this for our client SafeSip below:

 

 


#4 Select Images & Photography That Fit Your Style

Your visuals and photography should all reflect your company mission statement – what kind of context and experience is your brand suitable for? For example, Nakd WholeFoods show their products being eaten as a healthy snack at work, as part of a nutritious breakfast, and for foodies on-the-go.

 

 

#5 Design Templates

Keep your design time to a minimum AND maintain brand consistency by setting up custom templates – especially for specific campaigns. The result will be that all-important consistent image composition that is so great for user engagement because your audience will quickly become familiar with your design.

 

To summarise, created in the right way, the images you splash across social media on a daily basis can make a huge impact to your brand awareness figures among your audience.

If you’re not a familiar with Design packages yourself, consider speaking to your in-house design team, or employ a design agency to help you. In fact, call just CuCo on 01202 911959 or send us an email at email hidden; JavaScript is required!

 

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Call us on 01202 911959 or email hello@cucocreative.co.uk