Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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How to create a start-up with heritage

CuCo know that, particularly for first-time entrepreneurs, starting a company from nothing is a daunting prospect. It requires bravery. Inspiration. Drive.

Wouldn’t it feel less scary if you had a brand with heritage already behind you?

But can a start-up ever have heritage? It seems like an oxymoron.

Amazingly, it is possible.

Let us explain.

With brand heritage comes brand equity. As a start-up, creating heritage right from the outset is one of the best strategic moves you can make for your new company.

But of course you can’t suddenly magic up a few hundred years of history your new company simply doesn’t have – but there are things you can do!

Firstly, you can start with using your own, personal background to build a story for your business. A heritage brand is one that is trusted, respected and liked. So it’s time to dig deep. Tell people about your own story. How did you start? What are your intentions for the company? What are your wider values? Innocent are a great example of this. Part of what people buy into when they buy into heritage brands is the story. Start by defining yours. Then tell it in a way that feels authentic.

It’s tempting as a start-up to treat your brand a ‘revolution,’ but if you want heritage, your concept has to be an ‘evolution’. Your new business must build on your own expertise and experience. Experience is a key part of why consumers buy into heritage brands. This will help give your new brand substance and ensure you win and build trust between you and your customers without the need for decades (or even centuries!) of company history.

Heritage is a long-term marketing strategy. But ultimately it pays off. Thanks to a whole host of existing heritage brands, heritage is associated in the minds of consumers with a whole array of highly desirable brand traits, including quality, luxury and strong values. It allows your customer to feel part of something bigger. Which ultimately, is one of the main motivations for consumer purchase today, often judged by consumers more important than factors like price-point and product quality.

Skincare Entrepreneur Liz Earle is quoted as saying: “The key to building loyalty over decades is living up to your brand principles and not mining the latest fad”.

And she’s absolutely right. As a start-up your MUST hold true to your brand principles when faced with important brand-defining decisions from the type of packaging you use, to the messages you distribute on your social media channels. Trust drives loyalty, so never take your customers loyalty for granted, and always stick by your founding principles.

Ultimately maintaining a brand’s heritage is just as important as creating it. Don’t just look back – heritage brands also know where their brand is going. Your heritage is an invaluable guide to help define and navigate the future path of your company. So even as a start-up, you must always think – heritage first.

If you are looking for a change in your companies future regarding branding or web design then please get in touch with CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to help!

CuCo are a creative branding and marketing agency based in Bournemouth Dorset.

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