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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Forums – The Secret to Social Marketing

In today’s marketing landscape, we have become so used to looking for Social Media in the typical places, i.e. Facebook, Twitter and Instagram, that we’ve completely neglected the social marketing secret of forums. And what an oversight that is! These relics of a bygone age have way more of an impact on social marketing than they are credited for, despite their text heavy appearance.

 

Forums & Search Engine Optimisation (SEO)

 

In order for search engines to know what your site is offering, you need words, and lots of them! Although Google is becoming rather tech savvy with its ability to recognise what is in an image, this is nowhere near as effective as straightforward compilation of letters describing a thing or a concept. Not only do forums contain an abundance of these handy words, but they also curate them excellently! Forum posts are cumulated into ‘threads’ usually concentrating on a single topic, and these threads are then coordinated into categories. Ideal for demonstrating to search engines exactly what the content is regarding and how it should be indexed.

And, because the content is mostly user generated, it can be hugely present, granting not only critical key phrases to be recorded and indexed, but also those very distinct long-tail phrases – the variety that only few users will ever search for, but if you have heaps of them… bingo!

Today, Facebook has millions and millions of users, and Twitter rivals new empires for cutting edge data about anything and everything, but forums are preparing to take on these giants. The majority of forums are topic specific, therefore making it easier for search engines to identify that they are relevant for particular subjects, which is key to their success!

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But don’t just take our word for this, search for just about anything other than a brand, product or service name, and you’re pretty much guaranteed to stumble across a forum relevant to that topic. You must have at some point in time got stuck on something at work, uni or home and ended up googling for some answers. We bet you ended up in a forum!

 

How forums can benefit your marketing efforts.

 

Users are searching for help and information, and those businesses who help them to find it will, at the very least, leave them with a positive impression of their brand. At best, these users will be led to your product or service and make a purchase!

Now, whilst you may think that a basic forum post looks pretty unimpressive, and the few replies may only count for a handful of individuals, make regular checks to see how many people have actually viewed the thread, you’ll be surprised! Bare in mind, however, that this does work in both ways, positive and negative. Even if a negative thread only has a few people involved, it can be seen thousands of times by other users. Like most things in life, the negative side of forums have the tendency to spread faster than the positive posts, so it’s a good idea to redress the balance occasionally.

To conclude, forums are every bit as powerful as the big social media players – arguably they are much more powerful!

Want to find out more about how incorporating forums into your marketing strategy can help with your customer engagement? Give us a call on 01202 911959 or drop us a line at email hidden; JavaScript is required we’d love to hear from you!

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