Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Branding your business for longevity and opportunity 

If we’ve learned anything this year, it’s that the ability to adapt your business offering quickly can prove extremely beneficial. A large proportion of those who have not been able to diversify have sadly been stung viciously by the effects of Covid-19, and as a result, many businesses have understandably been through an immense struggle this year.

On observing the businesses who have thrived, it is clear that those who have been able to add additional strings to their bow or amend their offering, for example, shifting to eCommerce, have been amongst the ones to succeed (or at least cope) during this time.

In order to adapt in such a way, it is crucial that company branding is able to be flexible. Branding should ultimately be created to showcase company values– aspects of a business that ultimately should never change despite the growth or struggles it is going through. Often branding is simply positioned as something aesthetic without deeper meaning or understanding – absolutely fine until you come to add another venture for which this suddenly this longer makes sense.

By identifying a strong brand architecture early on in the business journey it makes it relatively easy to progress through transitional phases. Everyone is on the same page as to how the company will be structured and how it will proceed. This automatically makes the business more likely to sustain through periods of varying successes.

Bringing through current identity and branding to a new project gives the new venture immediate strength through recognition. Whether it is a new website or a new product, the established brand will carry weight on the new venture, people will trust your offering if they have had a good experience of your brand previously – regardless of trying the new venture.

However, this trust is not something that builds itself. Brand mission statements and visions are becoming ever popular and often fall into a very generic category of vague words including nods towards ‘sustainability’, ‘putting the customer first’, and ‘high-quality goods/services’. What makes a brand stand out is not simply popping these on paper but injecting them into all that they do and taking physical action.

A great example of this is the American clothing company ‘Patagonia’, with the mission statement “We’re in business to save our home planet”. They feature an ‘activism’ section on their website and are involved in numerous large scale projects to help reduce their environmental impact, to speak for what they believe in politically, and to support the community, amongst a number of other initiatives.

Ultimately, when the foundations of a business are structured correctly, the values and branding will fall hand in hand, flexibility will be taken into account as well as the future progressions of the company. A clear tone of voice can be mirrored across all platforms in a succinct way to tie everything together – new, old, and everything in-between.

Of course, there will always be hurdles, but with clear guidance and a strong set of brand guidelines, the process will naturally be so much smoother.

CuCo can help you along this journey, whether you’re setting out, looking for full branding guidance and creatives, or whether you’re a business looking to diversify your offering. We’re always here to help. 

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Call us on 01202 911959 or email hello@cucocreative.co.uk