Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Brand Assets: How important are Photography & Typography in Brand Design?

Whether your brand represents a multi-million pound company or a part-time passion, the importance of branding consistency throughout your marketing communications cannot be understated.

Not only should your brand allow your audience to instantly identify you, it should also communicate your entire brand ethos, history, and your values – and your photography and typography plays a huge part in helping your customers to understand who you are.

In today’s market, just by entering a simple search, the internet provides the consumer with an instantaneous and frankly scary level of choice, and your business has just seconds to make a good first impression – or be disregarded completely. If your website, product and brand don’t look the part, it’s more than likely that the consumer will choose to shop with a competitor, who has taken the time to invest in their brand assets.

Photography

It’s absolutely vital that you set aside a budget for photography in your marketing plan. Your iPhone or a staff member with an entry level camera simply won’t cut it if you want to be taken seriously by your customers.

What about stock imagery? Trust us on this – if possible – it’s highly advisable to avoid stock photos – they often look cheesy, appear on other brand’s marketing communications, look low-budget and ultimately everybody knows that they are stock photos.

Instead, a great first step is to identify a professional photographer who’s past work suggests they are the right fit to help you tell the visual story of who you are. You can offer the exact same product at the same price point as your competitors, but a great photographer will help you to present your offering in the best light possible (ha ha) to make it more attractive to the consumer.

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High-quality, well-thought-through product shots are especially essential if you are selling products online. This is the closest consumers can get to the product and the images permit them to virtually explore what it is you are offering.
Whilst product shots are important, it’s also absolutely vital you shoot photography that shows how your product lives in the real world. What emotions does your product invoke when interacted with? Research consistently shows that people look for emotional value when making purchase decisions, and often make their final choice based on ‘instinct’.

In a more practical sense, using a professional photographer will give you a bank of images that you can use long-term to populate your marketing collateral, email campaigns, website, social media channels and more. Being organised in this way massively reduces time spent later on trying to hash together imagery in a ‘that’ll have to do’ fashion.

To summarise, brand photography is extremely important

Typography

Typography too can make a massive difference in the way people perceive the quality and value of your product or service, and ultimately, perception is what truly matters in sales and marketing.

When choosing a typeface, font, tracking and kerning for your brand, it is important to consider your brand essence, and find a typography style that reflects it. Is your brand traditional or modern?

It’s crucial to know your audience on multiple levels because, like anything else in your business, font design is based around your customers. How do you want them to feel when they think about your business? Your choice of font will depend completely on your target audience and their preferences. Are they traditional and respectable, clean cut and modern, friendly and expressive, or stylish and chic?

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Once you understand your target audience and what it is they want to gain from your product or services, you can choose the appropriate font that will successfully grab their attention and suitably explain your brand essence and the value it holds for them.

To summarise, typography is also extremely important.

Photography and Typography could ultimately be the deciding factor for a consumer when they are choosing between investing in your business and one of your direct competitors.

Feeling inspired? If you’re looking to refresh your approach to your photography or typography, get in touch with CuCo today at email hidden; JavaScript is required or call us on 01202 911959 – our creative design team would love to help!

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Call us on 01202 911959 or email hello@cucocreative.co.uk