You don’t have to be looking at your spiralling mobile traffic statistics in Google Analytics to know just how important it is to have a website optimised for smartphones. The next time you are walking down your local high street take note of how many people around you have their eyes glued to their mobile handsets. Long gone are the formative years of the web in which the desktop computer was the only way to access the internet. It’s 2014 and your customers are mobile. Are you?
Internet-accessible technology has been (and still is!) evolving at lightning speed and there is now a substantial variety of different models and brands of smartdevices enabling access to the internet. Attempting to optimise your website for every single one can seem like an overwhelming task.
Nevertheless, over the past few years we seem to have covertly raised our expectations towards digital design and user experience, and alienating users on a specific device is far from ideal, especially if you run an e-commerce site.
Responsive website design is one solution to this problem.
A responsive website automatically updates it’s layout and structure to suit the device on which it is being viewed. This allows a seamless browsing experience for your mobile, tablet or even gaming console visitors, ensuring that they get the best and most consistent experience of a website possible, perhaps through ease of reading and navigation, minimum resizing, panning and scrolling.
As an agency, CuCo have built a number of responsive websites for our clients. See below the site we built for long-term client, Secret Society.
Not only does a responsive website make a positive statement about a company’s commitment to their customers from the outset, our clients have found it to bring better conversion rates, increases in time on their sites and pages per visit, increased customer loyalty and improved goal conversion.
Why not give it a whirl!? Think about how your customers interact with your website. Now open your website on a smartphone or tablet. Is the same experience possible on all devices?
If you think a responsive website could be the answer for your business then please give CuCo a call! In the meantime, take a look at the responsive website CuCo recently completed for cloud hosting specialists, V-Oasis!