The General Election that nobody “won” has been a landslide victory for Bournemouth-based creative agency CuCo.
Late last year, the Conservatives were so far ahead in the polls that few even considered the possibility of a hung parliament. But CuCo read the runes correctly and developed a hugely successful website for Charter 2010, a campaign group demanding stable government in the event of an electoral stalemate.
Maintaining political neutrality throughout, www.charter2010.co.uk was launched in January, quickly becoming established as a trusted, informative and entertaining web platform. And, as the opinion polls tightened, visitors were drawn in ever-increasing numbers by the site’s dynamic design and CuCo’s smart interactive tools. For example, voters were able to search by postcode for their candidates’ views on hung parliaments and related issues, while a clever Majority Builder widget enabled them to create their own “fantasy coalitions” based on projected and actual results.
Alongside strategic marketing driven by sister company Vicky Kenrick, CuCo has gained national exposure for Charter 2010, commanding top-level media coverage for the website and even earning it a place in the British Library Archives. The project has also resonated loudly with the social networking community, proving popular with Facebook users and the Twitterati.
CuCo managing director Tony Cook and creative director Christian Cutler are delighted to have worked so successfully on such a prestigious and prescient project.