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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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Virgin Voyages Is Set To Make Waves In The Cruise Industry

He’s done luxury hotels, trains, spas, airlines, trips to space (!!!) and now Sir Richard Branson is taking to the high seas.

Branson famously said he has dreamed of starting his own cruise line back in his twenties.

Now, the first voyage of The Scarlet Lady, a nod to Virgin’s iconic red logo colour, departs 1st April 2020.

Will Virgin make waves in the cruise industry?

We all know Virgin have never been a company to stick within the status quo, and as expected their new sailing experience promises to bring about an ‘Epic Sea Change For All’ that is ‘definitely not a cruise.’  The Telegraph even commented that ‘you can bet your bottom dollar that cruise convention will be thrown overboard’ when Virgin get involved.

It’s been just over a fortnight since Virgin Voyages started selling its first sailings to the general public – and the branding and marketing certainly sets Virgin Voyages apart from the traditional luxury cruise lines.

Passengers are referred to as ‘sailors’ and cruises referred to as ‘voyages.’ Indeed, Virgin Voyages certainly have a thread of nautical word-play running through their banding, which includes their onboard wellbeing programme, Vitamin Sea.

virgin cruise ship balcony

The tone of voice for Virgin Voyages is fresh, cheeky and down-to-earth, ‘since you’re going to be feeling good as hell,’ ‘And if you’re not a sweaty person, lie about it for the sake of the rest of us’, ‘It’s a mood, but one we are absolutely here for.’

Virgin has also ripped up the rule book regarding what’s traditionally available on board a cruise ship, with a tattoo studio, drag performances, mass participation performances and a laboratory-like eatery all available onboard.

Prior to creating their brand, Virgin carried out extensive market research into cruiser’s ‘pain-points’ with traditional cruise lines, and has made a big point of shouting about that in their marketing comms. They’ve removed the ‘annoying add-ons’ like surcharges for premium restaurants, extortionate rates for Wi-Fi and watered-down broadway performances. Virgin has listened to these common irritants and in response their voyages offer free Wi-Fi, complimentary group fitness classes and no gratitudes or service charges.

 virgin cruise ship outside area

The Virgin Voyages website is clearly meant to appeal to the millennial market, bursting with animated gifs, emojis, and bright, large imagery. Far from the logically-ordered, easy-to-digest websites of competitors, there is always somewhere new to navigate to and something to spark your interest.

‘Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences’ said Sir Richard Branson.

Will Virgin succeed in their mission to make waves in the cruise industry? Sir Richard Branson certainly has a flair for the dramatic and one of the ways he is celebrating the launch of his new cruise line is by spending his own 70th birthday onboard.

Are you a brand looking to disrupt the status quo in an established industry? Call us on 01202 911959 or email us at hello@cucocreative.co.uk – we’d love to hear from you!

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