Information graphics or ‘infographics’ are everywhere. Chances are, you’ve probably already seen at least one today on your commute to work (road traffic signs are technically a type of infographic!).
Infographics are essentially a visual representation of information, data or knowledge intended to present information quickly and clearly. They’re visually engaging, allow easy comparisons and simplify complicated concepts. They can even improve cognition of complex data by enhancing the human visual system’s ability to see patterns and trends!
With nearly 50% of the brain involved in visual processing and 70% of our sensory receptors located in our eyes, it’s not surprising that infographics are 30 times more likely to be read than regular text articles.
Our friends over at NeoMam Studios perfectly summed up why our brains LOVE infographics, ironically, through an interactive infographic! Check it out here! We think it’s great, especially the bees!
Did you know that we receive 5 times as much information today as we did in 1986?! Infographics help us because we suffer from information overload. On an average day, the amount of information we consume amounts to 34GB or 100,500 words… And that’s only OUTSIDE of our work day!
Visualised information has significantly increased in literature, on the internet and in newspapers over the years because as human beings we are visually wired. People remember 90% of what they see and do and only 20% of what they read.
Earlier this year, The Team at CuCo were asked by our client Experian to produce a compelling representation of how their business performed in 2016. This information would be shared internally via email and on their intranet site, effectively communicating the complex data and key statistics to staff members across the global organisation.
CuCo set to work brainstorming ways in which we could present this information in the most visually and engaging way possible. The information being presented to the Experian staff referred to various areas of business performance such as the financial year growth, The progress within HR (e.g the percentage of diversity within the business), and also how they have grown in various sectors.
CuCo gathered all of this vital information and transformed it into a highly visual and interactive infographic. This included location-based graphics to visualise geographical data.
Researchers have found that colour visuals increase the willingness to read by 80%, so our creative team made sure that we incorporated a wide range of bright, vibrant colours. We also incorporated Experian’s brand colour palette for recognition and consistency.
CuCo also incorporated a range of illustrations. It only takes the human brain 150 milliseconds for a symbol to be processed and 100 milliseconds to attach a meaning to it!
Communicating via an infographic instead of a page of plain text of facts punctuated with stats or even a bland spreadsheet enabled Experian to successfully report their 2016 business performance to their employees worldwide in a highly engaging and memorable way.