Top Dorset family attraction Adventure Wonderland will enter 2011 with a new-look logo designed by CuCo Creative.

After a highly successful year which has culminated in being invited to host BBC South’s Children in Need show, the Bournemouth theme park is eager to take the momentum into the new year with a “freshener” for its signature artwork.

“It’s evolution rather than revolution,” says CuCo creative director Christian Cutler. “We’re confident that our redesigned logo will work well across all of Adventure Wonderland’s advertising and marketing literature, both print and online, embracing press ads, posters, website and much more besides.”

CuCo, which celebrated its second birthday this summer, was appointed Adventure Wonderland’s design agency in 2008 and has been responsible for a series of successful advertising, marketing and branding campaigns.