Historically, Celebration Crackers have been known for their extremely high-quality offerings, having won clients such as Fortnum & Mason, John Lewis, and Harrods. As a family business, established in 1979 and with a UK team of 38 people Celebration Crackers is proud of their legacy and existing high-end clients but recognise their overall brand identity now needs to tell their story whilst speaking to the large corporations with confidence.

CuCo will be implementing new branding across both the parent and sub-brands that make up Heart & Soul Studio, with a carefully planned approach, this will eventually lead the brand away from their previous name and into a new market position.

A key objective of the project is to retain the essence of ‘Celebration Crackers’ and to convey their core values whilst clearly communicating (through their brand identity and digital presence), that they are ready and able to take on large orders with any supermarket. Looking to overhaul their tone of voice to define the style of imagery, typography, copy; Celebration Crackers require an evolved brand identity and architecture that can then be used across all media, marketing, and communication channels.

CuCo will be overseeing brand development and implementation for Heart & Soul Studio, making this an all-encompassing project for the team! Included will be a new website design that will offer a significantly more creative and visually engaging platform for its visitors, with all the fun of the brand echoed through a consistent tone of voice. Once the foundations are laid for this, CuCo will then tackle a well-orchestrated SEO plan which will then eventually sit alongside a full marketing plan for the brand.

The detailed marketing plan will provide direction and focus to their advertising efforts, covering a wide variety of communication channels designed to maximise exposure towards target audiences. The ongoing relationship will work collaboratively to produce quality content and opportunities for all parties.

The team certainly has some exciting plans in the pipeline for this project so keep your eyes out for the brand unveiling and website launch later this year.

In the meantime, if we can help you with a re-branding project or by enhancing your online presence, give our creative team a shout and we can chat through your objectives. If your business is in need of this injection of energy please don’t hesitate to get in touch with a member of our team to chat through all things creative!


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Written by

Christie Collins

Date

23.09.20

Christie Collins

Christie Collins

Christie is a passionate communicator, with over 5 years of experience in Public Relations and Marketing, she encourages creative storytelling and targeted messaging to drive brands sales and intrigue consumers. As a Senior Marketing Executive, she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness, generate leads, and acquire new customers. When she isn’t working, you’ll find Christie planning her next adventure. Whether it's challenging herself to walk the 3 Peaks or travelling around the Spanish coast, Christie enjoying nothing more than exploring new places.

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