CuCo won a competitive creative pitch to produce the design for all marketing material for Lakes Aquarium. The Cumbria-based tourist attraction is part of the Parques Reunidos group, the second largest operator of leisure parks in Europe – with over 71 parks.
The Aquarium required a new design which would firstly be used on their 2012 marketing leaflet before being rolled-out onto all of their material – which will include outdoor advertising on billboards and bus stops. CuCo’s design incorporates ‘splash’ shapes together with photography of the various fish and animals which can be found at the Aquarium. The splash device can then be used in numerous ways on all of their marketing materials moving forward. The new design gives the attraction a fresh look and feel and will help to attract an increasing numbers of visitors over the summer months.
“Once again, thank you for your time, patience and hard work in achieving the final result. We are all in agreement that this is the best creative the Lakes has ever had and we look forward to seeing it in execution across all of our marketing materials in the months to come.” – Cathy Burrows, Lakes Aquarium.