A struggling animal charity has reported a highly encouraging response to its official website, designed by CuCo Creative and launched earlier this summer.

The site we developed for Hampshire-based Lymington Cat & Kitten Rescue – www.lymicat.org – has not only attracted useful donations but also dramatically increased the charity’s success rate in rehoming stray, unwanted and abandoned pets.

“It has added an extra dimension to our operations and given us a real boost just when we need it,” says animal lover Janette Frankland, who founded the New Forest charity 30 years ago and is leading a battle against possible closure as running costs continue to spiral.

“A number of people have given generously to our crisis appeal via the website’s Paypal link, with donations received from as far afield as Australia and Florida.

“And the ability to upload pictures and details of cats ready for adoption has brought a steady stream of successful rehomings, particularly in the past few weeks as the website attracts more and more hits.”

CuCo Creative built an easy-to-navigate CMS-based site for the rescue, giving the charity an invaluable online presence – and total freedom and flexibility to add and update content at any time.

“The format works well on all levels,” says CuCo creative director Christian Cutler. “These days it is essential for a charity to extend its outreach online and, as part of our ongoing support, we’ll be helping the rescue to launch a regular e-newsletter in time for Christmas.”

CuCo Creative’s digital team has continued to expand its portfolio of online design projects throughout 2010, with commissions ranging from simple brochure websites to a widely acclaimed platform for the Charter 2010 political campaign group in the run-up to the General Election.