Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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PLASTIC TAX is coming – are you prepared?

2022 will see the introduction of ‘Plastic Packaging Tax’, a surcharge to account for the overuse of plastic products in the UK. The aim of this is to help reduce production and to kick start businesses into thinking about alternative, sustainable packaging solutions.

 

Who is likely to be affected?

“UK producers of plastic packaging, importers of plastic packaging, business customers of producers and importers of plastic packaging, and consumers who buy goods in plastic packaging in the UK. There will be an exemption for producers and importers of small amounts of plastic packaging to mitigate against disproportionate administrative burdens in comparison to the tax liability.”

 

Although 2022 may seem a long while away, with all that has gone on in recent months, many brands will be looking to seek new beginnings heading into 2021. Could this be the perfect opportunity to start reconsidering packaging and branding options to get ahead of this new legislation? We definitely think so.

As a sustainable, creative agency, we fully support this taxation. The use of plastics in packaging is seen across all major industries and for years, we have been innovating and sourcing alternative solutions for our clients. It is SO important to remember that moving to sustainable/eco-friendly solutions does not mean a reduction in quality. Audience perception is slowly changing and it is important to consider the longevity of packaging design – we encourage these changes to be considered as soon as possible.

 

Proposed Revisions

The government will introduce paving legislation in Finance Bill 2020 to enable spending on costs associated with the development of the tax, in particular the development of the IT system.

The government intends to publish draft legislation for consultation in 2020, which will set out the key features of the tax, such as:

  • the £200 per tonne tax rate for packaging with less than 30% recycled plastic 
  • the scope of the tax by definition of the type of taxable product and recycled content
  • the exemption for producers and importers of small quantities of plastic packaging
  • who will be liable to pay the tax and need to register with HM Revenue & Customs (HMRC)
  • how the tax will be collected, recovered, and enforced

 

Just last week, big-dogs McDonald’s have further progressed their move into a more sustainable operating method. They are testing a new system of reusable, returnable coffee cups where consumers will be able to return the coffee cup to McDonald’s or numerous other collection points after use. The cup will be collected and then sterilised for another customer to use. The initiative sees McDonald’s partner with ‘Loop’, a new, zero-waste platform where packaging of our household favourite brands is returned and designed for 100 + uses.

 

Our Advice

 

PLAN AHEAD – There will of course be costs involved with rebranding or repackaging products, but if this is addressed early, a longer, more sustainable business option might present itself. The £200 per tonne is not going to be taken lightly for many businesses so future business and marketing strategy must include the shift to alternative packaging choices.

SEEK ADVICE – We aren’t expecting everyone to know the right solutions. It is important to sit down and discuss your options, with your board, with financial advisors, and with your marketing team. At CuCO Creative we can advise on solutions and we also have the capabilities of tapping into our creative team to produce exactly what it is that you’re after. We will help you see this as an opportunity to produce something incredible that will get those heads turning and shout out your brand story with no compromises.

EXECUTION – Make these changes because you WANT to. To get your customers to buy into the plastic-free revolution it has to be echoed in your tone of voice that this is a change you are welcoming. The cost and PR implications of being seen to be ‘doing it because you have to’ could be catastrophic for a brand – take a look at the recent press surrounding the move Pringles have made this week…

 

 

If you are a new business looking to invest in a sustainable future or an existing company, reassessing environmental impacts and would like an insight into our knowledge and expertise as a packaging design agency, please reach out to the team by dropping a message to hello@cucocreative.co.uk or calling on 01202 911 959.

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Call us on 01202 911959 or email hello@cucocreative.co.uk