Pavilion Dance South West (PDSW) are a registered charity dedicated to transforming communities through dance. The well-established charity runs dance programmes promoting and supporting the sector across the South West and wider UK. In its Bournemouth-based venue, the organisation presents live performances, screenings, exhibitions as well as more than 40 dance classes a week.
CuCo have been working with PDSW for several years now working on projects including their branding, marketing literature and programmes as well as a recent brand refresh with the aim to simplify the brand towards a cleaner, more sophisticated overall look.
In order to promote their upcoming summer events, PDSW approached CuCo to design a postcard that would showcase some of their events, as well as an exciting infographic showing the achievements of the organisation from 2017-2018.
The new brand look was incorporated into the postcard design, including a reduced colour palette and clean, straight lines to give the brand a minimalistic, elegant look.
For the infographic, a centre-point band that runs from the top to the bottom of the page was created in the brands primary purple colour in order to represent the 2017-2018 timeline. The PDSW brand is very visually-led, therefore a number of pictures of dancers were used across the design. A combination of circular photographs and cut-out pictures were used in order to create both contrast and a sense of movement. The different shapes perfectly showcase the energy and passion for dance of the charity, as well as their incredible achievements over the 2017-2018 period.
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