When CuCo won the Bournemouth Oceanarium creative pitch back in January, following our work for the Offshore Cafe, we promised that we would dive into details ASAP!

So, true to our word, here is the Oceanarium‘s new 2014 Creative Campaign…


A diverse array of the Oceanarium’s distinct and fascinating creatures burst from vibrant and colourful bubble clusters, giving the Oceanarium a brand new, fresh and exciting creative concept for 2014.

Here the design can be seen on the Oceanarium’s main marketing tool – their DL and we are delighted to say that the concept will now be implemented across all online and offline Oceanarium marketing for the upcoming season.

New for 2014, the Oceanarium told us they were keen to showcase their exciting new additions to the family…

The Bournemouth Aquarium’s offering now includes the chance for visitors to get jaw-droppingly close to crocodiles at Croc Rock, as well as to learn about the adorable new baby loggerhead turtles as part of their European breeding programme.

Tony Cook, MD at CuCo commented: ‘The new design is very much creature-led. With over 2000 creatures living at the Oceanarium we felt that the design should convey the diversity that the Oceanarium has to offer, as well as showcasing the new additions for 2014!’

Visual and bright, the merging and separating bubbles create a sense of movement and excitement that will appeal to the whole family. Colourful, modern, and above all, fresh, CuCo are confident that the new creative will ensure the Oceanarium stands out from their competitors all year round.

Keep a look out over the coming months as our creative concept is due to be implemented across a whole range of the Oceanarium’s marketing media, from press ads to bus wraps all across the South including Dorset, Hampshire, Somerset and beyond.

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