CuCo won a competitive creative pitch to produce the design for all marketing material for Lakes Aquarium. The Cumbria-based tourist attraction is part of the Parques Reunidos group, the second largest operator of leisure parks in Europe – with over 71 parks.
The Aquarium required a new versatile design which would firstly be used on their 2012 marketing leaflet before being rolled-out onto all of their material – which includes outdoor advertising. CuCo’s design incorporates ‘splash’ shapes together with photography of the various fish and animals which can be found at the Aquarium. The new design gave the attraction the fresh look and feel which they were looking for and is being used by CuCo to produce a mixture of marketing material which will help to attract new visitors.
“Once again, thank you for your time, patience and hard work in achieving the final result. We are all in agreement that this is the best creative the Lakes has ever had and we look forward to seeing it in execution across all of our marketing materials in the months to come.”Cathy Burrows – UK Group Marketing Manager, Lakes Aquarium
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