2021 has been an exciting time for branding agency CuCo Creative, with numerous client wins already, including The Regent Centre in Dorset. Located in the centre of Christchurch High Street, The Regent Centre is a Cinema, Theatre, Concert Hall, Art Gallery and Entertainment Centre serving Christchurch, East Dorset and the New Forest. Established in 1931, the arts centre has a rich history and remains the heart of entertainment in Christchurch to this day.
Following a recent refurbishment, The Regent Centre needed a fresh, modern brand look that would reflect the passion and energy of the centre and thus, appointed CuCo for a rebrand.
As an experienced branding agency, who has worked with various clients in the arts industry, such as Pavillon Dance South West, Bridport Art Centre and Muse Gallery, CuCo were enormously excited to add this well-established name to its growing list of Arts Centre clients.
The first project has seen our team of creative’s transform the overall brand look with a new, contemporary feel. Once established, we moved on to roll out the design across the first piece of marketing literature… a new mailshot to go out to 15,000 existing customers to announce the reopening of its doors.
Inspired by the building’s art deco style, an angular finish was chosen as a branding element to frame the content within the new marketing materials. Although it was important to modernise the centre’s look, CuCo also wanted to reflect the long history within the new branding. Thus, a 1930’s inspired colour palette was defined to be used as the brand colours to work alongside the brand mechanism.
The new branding reflects both the history and the liveliness of The Regent Centre and will help the brand appeal to younger and older audiences.
The client is thrilled with the new branding, which has been applied to a new look email newsletter and later in the year will be applied across future What’s On guides, advertising and new website.
So watch this space to see more about this exciting project soon.
Are you an arts centre in need of a fresh, new brand look, our branding experts are here to help! Get in touch today.