Introducing CuCo’s latest client win… innovative lifestyle brand, ON! Juniper!
ON! Juniper is an exciting, fresh personal care company targeted to girls aged 5-15 years. The business develop and manufacture fun and high-quality bath and body products for kids and tweens. All products within the lines are made with fresh and innovative natural ingredients that are free from preservatives, parabens, gluten, nut and wheat.
In direct response to the growing global health and wellness movement, demand for organic products is now moving past the food and drink sector and beginning to filter into the health, beauty and cosmetic markets in 2018.
ON! Juniper’s Founder spotted this gap in the market during her search for non-harmful bath and beauty products for her two daughters. After failing to find a range of products that were 100% free from chemicals, she decided to create a range of personal care products herself, specially formulated for the skin of young girls with quality ingredients but still with exciting flavours and packaging that would appeal to the brand’s demographic.
ON! Juniper approached CuCo back in December looking for an agency to work with them on developing the company’s Brand Strategy. This would include market research including secondary research and focus groups, brand refinement, brand guardianship, web development and ongoing marketing.
Central to the brand’s purpose is supporting female empowerment through building self-awareness, health and happiness among girls – the unique ‘SHH promise’ and needless to say – we were thrilled to be the agency selected to help such a relevant and purposeful brand grow.
Currently ON! Juniper sell their ranges direct, online and through a number of independent distributors across the United Kingdom, but we are currently working with them to find the most effective channels and messages for access to the children’s organic bath and beauty market on a global scale.
Stay tuned as we will be releasing further details on our work with this brand next month.
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