Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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CuCo’s brand re-fresh for large Investment Company

CuCo’s creative team love sinking their teeth into in-depth branding projects, so when Platinum approached us in need of a refreshed brand strategy, our team were excited to get started.

Platinum, a Bournemouth-based investment company, has many arms within their rapidly growing business model. The brand has now expanded from Platinum Property Partners and Platinum Ecommerce Partners, to one overarching Platinum brand containing 6 sub-brands.

With each of these 6 areas quickly expanding, including Platinum Property Partners, Platinum Ecommerce Partners, Platinum Venture Partners, Platinum Asset Management, Platinum Business Centres and Platinum Room, the Directors were seeing a lack of consistency and communication between each sector, and felt their current identity failed to portray them as one strong and unified umbrella brand. Platinum employed CuCo’s branding expertise to give their brand a more defined and polished look, with the objective being to enable staff to gain a clearer understanding of their company’s values as well as maintain consistency across all new projects within the business.

CuCo began the project by developing fresh logo concepts to modernise the brand yet retain it’s existing identity. We then moved on to building a comprehensive set of highly detailed Brand Guidelines that would ensure the entire business would have a better understanding of their company’s structure and be able to perform beneath the same communication rules. The comprehensive Brand Guidelines is split into seven sections: Brand Structure, Brand Identity, Brand Identity Usage, Brand Expression, Brand Communication, Brand Imagery and Brand Application. Each of the seven elements targets the five sub-brands individually, whilst ensuring they all compliment one another in their consistency.

Following the completion of their 117-page Brand Guidelines document, Platinum is now able to portray themselves as a streamlined and clearly defined company. Although the sub-brands still maintain a sense of individuality, they have now become more unified within the overarching company. The refreshed brand and it’s accompanying Guidelines has enabled staff of all sectors to gain a distinct understanding of their individual business, as well as fully encompass the Platinum brand as a whole. Communication between sub-brands is also now far clearer and more consistent.

Right now the newly established brand look is top secret…but keep an eye out for the fresh design as it goes live soon!

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Call us on 01202 911959 or email hello@cucocreative.co.uk