Registered charity, Pavilion Dance South West (PDSW) based in the heart of Bournemouth town, is delighted to announce the launch of its innovative new website. The user-friendly site aims to enhance the quality of individuals lives through dance and encourage new audiences to the performing arts centre. These communities include individuals of all ages, professional choreographers, dancers, producers and people living with Parkinson’s.
The launch of PDSW’s website comes after years of collating valuable consumer insights and using key data to clearly understand its audience, allowing the new website to be tailored to meet the needs of the venue’s community. Having already developed the PDSW brand vision, CuCo Creative, a digital branding agency based in Bournemouth, were keen to revolutionise PDSW’s offering and bring the arts centre’s successful and ever-growing profile into a new digital decade.
The popular performing arts centre is built up of a 192 seat theatre, large ballrooms, dance studios, an auditorium and an outdoor event terrace situated in the Bournemouth’s scenic gardens. With such a unique offering of performances and dance classes, PDSW needed a website that would be simple to navigate, not only for its customers but also for its staff and stakeholders.
CuCo Creative developed a website with User and Customer Experience at the forefront of the project. By implementing an arts management ticketing system called Spektrix into the build, allowed PDSW’s internal team too easily and effectively manage bookings, marketing and its fundraising platforms, all under one effective cloud-based system.