CuCo’s creative team are always busy designing and printing a wide variety of marketing collateral for our clients – from web banners to external signage. Most recently, our focus has been on the design and re-design of menus for a whole host of Dorset eateries.
As Bridport Arts Centre’s official creative marketing agency, CuCo have worked continuously with the organisation over the last five years and are incredibly proud to be responsible for their creative re-brand as well as their ongoing marketing literature.
The Arts Centre have recently had a complete face lift and under their refurbishment they have rebranded their café. Originally, the café had no brand of it’s own and was hidden away at the back of the Arts Centre. Under the new developments the café has been repositioned within the building, located further forwards within the arts centre and next to the bar and box office, making it more convenient and obvious to visitors! Not only has the café had a full transformation, so to has it’s creative look, now named and branded ‘The Pantry’.
As part of the branding brief CuCo were tasked with designing a fresh fun logo for the newly named ‘The Pantry’, whilst also being asked to produce a distinctive creative style for the numerous menus and posters to promote the café. The menus would include a breakfast menu, a main menu, a kids menu and a wine menu. The Arts Centre wanted the menus to coincide with the fun and creative logo, and our creatives incorporated a variety of applicable and quirky illustrations throughout the design.
It was important that the menus remained legible for the elderly visitors and to meet accessibility requirements, therefore whilst the format is fun and contemporary, it is also clean and easily readable. The Pantry offers it’s younger visitors fun and creative chalk board tables to draw on – this creativity was therefore replicated throughout the kids menu design with the use of child-like drawing illustrations.
Another of our clients Athelhampton House & Gardens, located just outside of Dorchester, recently refreshed their menus for their country food pub, The Martyrs Inn. CuCo were tasked with re-designing their main and lunch menu, with the aim of making them more contemporary.
The client requested that the new designs replicated their homemade and fresh cuisine. We therefore incorporated a variety of watercolours into the design, acting as a border around the menu.
The Martyrs Inn also wanted to hint towards the history and story behind the restaurant, and this was presented on the reverse of both menus, following a similar colour scheme and design of watercolours.
But it doesn’t stop there! Bournemouth Oceanarium’s OffShore Café are another longstanding client of ours. This summer they have tasked CuCo with rebranding their menus and signage, bringing a greater sense of the seaside – which we achieved through the introduction of beach hut illustrations to the reverse. The client highlighted that they wanted a visual mechanism included in the new design that wouldn’t eat the space, as there is a lot of content, so our design team created some fun and creative icons which were consistent with the menu’s content.
CuCo have redesigned Offshore’s main menu, breakfast menu and also their hanging signage boards. Following the success and popularity of their recently installed penguin exhibit, they are expanding their catering area, with CuCo also designing hanging menu boards to occupy the penguin play area and beach area.