Veganism is being reinvented.
It’s losing it’s hippy image and being adopted by everyone from Beyonce to UFC competitors.
Google searches for ‘vegan’ have double since 2011 and veganism is quickly becoming increasingly synonymous with health and fitness. As a result, the vegan market is expanding rapidly, as consumers demand more variety in their vegan options.
When CuCo were approached by The Ultimate Vegan Warrior, we were intrigued to find out more about this new concept.
The Ultimate Vegan Warrior is a sports, nutrition supplement and personal training brand targeted specifically towards vegan fitness enthusiasts. The company’s founder came to us at the very beginning of their journey looking for a brand identity to be developed completely from scratch, as well as packaging design and marketing materials. Our team love working with entrepreneurs and get incredibly excited at the prospect of giving start-ups a major kick-start into their industry.
Our branding team began the project by designing the company’s brand identity. We strived to create a look that was contemporary, dynamic and bright. The contrasting colours of the colour palette allow every element of the brand’s design to stand out, and imply the power and strength embodied by their target demographic.
Following the success of the logo design, UVW asked our agency to roll out the branding further and design and produce packaging for their range of nutritional supplements. Each of the six product packages embody the essence of the supplement inside. Alongside the packaging, CuCo created printed literature and promotional materials such as flyers and t-shirts, incorporating the newly established brand, delivered in time for the UVW to exhibit at The Bournemouth Vegan Fair in June.
Another major aspect of the project for The Ultimate Vegan Warrior was developing their digital presence. CuCo were responsible for the design, development and production of a fully-responsive website built on CMS WordPress, which is live TODAY (6th July 2016)! Check it out here: www.theultimateveganwarrior.co.uk