An advertisement campaign by CuCo Creative for one of Dorset’s top family attractions reaped its rewards with a bumper turnout for the BBC’s 2010 Children in Need extravaganza.
CuCo set the ball rolling in October by handling all print-based advertising for Pudsey’s Giant TV Tea Party at Adventure Wonderland.
That event drew crowds of 1,500-plus – and the momentum continued right through to Friday 19 November, when the colourful fun park near Bournemouth International Airport hosted BBC South’s live Children in Need show.
“The night was a huge success, raising more than £12,700, and we’re thrilled that our advertising hit the spot and helped to bring people flocking in such numbers,” said CuCo’s creative director Christian Cutler.
“We’ve been producing successful branding and advertising campaigns for Adventure Wonderland since 2008, but to be involved with such a great charity makes this one even more special.
“It’s also given us a real buzz to see our work flashed on tens of thousands of TV screens across the South.”
Adventure Wonderland’s big night helped swell Friday’s CIN total to more than £18m – a figure that is set to more than double before the appeal is formally closed.
Buoyed by its latest success, Adventure Wonderland will enter 2011 with a new-look logo – also designed by CuCo.