The Bournemouth Development Company is a public-private partnership between Bournemouth Borough Council and Morgan Sindall Investments Ltd, established to deliver much of the Town Centre Vision through the development of Council-owned land. CuCo won a pitch to create a brand identity for the company.
CuCo created an identity which visually linked the town and sea whilst ensuring the brand name was clear and portrayed the professional partnership between the Council and a private company. Using a stylised building to keep the brand looking fresh and modern, the identity which CuCo designed is now used on the company’s printed and digital communication.
CuCo’s creativity and passion for their work became evident from the moment we approached them to create a brand identity for the new venture between us and a major private sector partner. Throughout our meetings CuCo were always professional, accommodating, listened to our needs whilst also advising us in the direction they felt was best for the brand. The final design of the corporate logo and guidelines were exactly what we were looking for and really sets a solid foundation on which we can start to build and develop the new business.
Georgia Turner – Corporate Communications Manager, Bournemouth Borough Council