A leading Dorset supplier of door safety devices has appointed CuCo Creative to devise and deliver its latest advertising campaign.
CuCo will use a mix of press ads, email marketing and pay-per-click to promote Door Controls Direct’s impressive product range.
Dorchester firm DCD chose CuCo Creative for the job after being impressed by our ideas, enthusiasm and attention to detail.
Our initial six-month campaign will be rolled out in early 2011, with trade press ads reaching key target markets such as facilities management, fire safety, contstruction and electrical.
The sales drive will major on electromagnetic door closers – one of DCD’s top lines – but will also promote a selection of other products like panic hardware and access control systems.
The press ads will run alongside a dynamic and interactive eMarketing campaign, with regular html newsletters emailed to DCD’s growing client base. The advertising content will be backed by a series of news releases prepared by CuCo Creative’s PR and copywriting department.
CuCo’s media buying team is now busy preparing a campaign schedule with a view to going live after Christmas, by which time DCD’s website is due to be revamped.
Established in 1996, DCD has built a reputation across the UK as one of the best suppliers in its field, combining competitive pricing with top quality products and exemplary customer service.
“As a Bournemouth-based graphic design and marketing agency, CuCo Creative is particularly delighted to be working with an established and highly successful enterprise in the county town,” said CuCo co-director Tony Cook.
“We look forward to building an ongoing relationship that takes their business from strength to strength.”