1 year in partnership: Branding & Marketing for Care Dorset
At CuCo Creative, as much as we like to celebrate our achievements, we find honouring our client’s achievements just as important.
This month marks Care Dorset’s first birthday! Which also means a whole 365 days in partnership with our branding agency, CuCo Creative. Care Dorset is an independent company, owned by the Dorset Council, that manages various care homes that support services of Reablement, Supported Living, Residential Care, and Day Opportunities. In 2022, Care Dorset initially approached us to develop their new brand creative, and it’s great to say the brand has come on leaps and bounds since then. The new brand needed to emphasise their mission of giving extra support to the community and helping people to live fulfilling lives, so our designers at CuCo Creative were delighted to bring that to life. We were involved in everything from the branding, to web design, social media management and designing a plethora of marketing materials, we certainly have done it all to make it happen.
Our work for Care Dorset didn’t end at the launch of the new brand design. Fast forward one year and to celebrate their first year of business, Care Dorset hosted an awards evening to appreciate all of their staff’s hard work. Their mission for these awards is not just about recognising their staff’s hard work, but to celebrate colleagues achievements and show their support to those working in the industry. The Care Dorset Awards also recognises the Career in Care campaign, and wants to make people outside of the industry acknowledge their support for the staff’s individuality and support how challenging their roles can be.
CuCo Creative were delighted to be tasked with managing and organising such an uplifting event, kicking off the design process three months before the event. You name it, we created it for this business awards ceremony! From the branded wall and pull-up banners, exhibition stand design, design of the winner’s trophies, certificates, programme, signage, table numbers, branded video, printed seating plan, and even the announcement envelopes: our Bournemouth-based Creative Design Agency was responsible for creating all the marketing materials. Our work went beyond just the design, but we’ll touch on that in a future blog.
All in all, CuCo Creative were so pleased to see the Care Dorset Awards run so successfully and smoothly celebrating both their birthday and their staff’s hard work over the year. Our CuCo representatives who attended the night had great fun basking in the positive spirit of all the Care Dorset staff.
If you’re a company that needs help rebranding or maybe you need new sustainable exhibition stand solutions or supporting branded marketing material to match your new brand, then don’t hesitate to contact us! We’d love to get involved and help your visions come to life.
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