Branding & Packaging
Scrummi appointed CuCo to transform its existing brand and communicate effectively the story of Scrummi and its sustainable values.
Due to the growing trend in environmentally sourced products, it was important to Scrummi and CuCo to highlight the range of benefits purchasing this product can have on the planet. As an agency that prides itself on its sustainable work, CuCo were extremely excited to use our professional expertise in this area to design content to inspire, educate and encourage the modern-day eco-conscious consumer.
Our creative packaging design experts developed a sustainable and biodegradable packaging range, producing mock-ups and prototypes to ensure a perfect end solution.
A sample box was developed which contained a removable tray with die cuts to allow the products to be instantly seen and the waffle texture touched when the box is opened. Ergonomic cut-outs were also integrated into the design to ensure easy-handling by the end-user. The design of the box followed the new Scrummi brand creative developed by CuCo including its colour palette, brand mechanisms, typography, illustrations and more.
The range would also see the introduction of product banded sleeve’s that would encapsulate bundles of Scrummi towels, and to promote the brand when in situ on salon shelves.
In addition to Scrummi’s packaging CuCo have rolled their fresh new brand identity out to designed a range of on and offline assets, including their website, catalogue, customer gift cards and a creative copywriting.
Since the rebrand, Scrummi has already noticed a significant increase in both interest and sales from beauty salons across the globe. The bright new packaging design has received unbelievably positive feedback which in turn has had a major impact on the brand’s awareness and sales, and in turn, has created excitement internally amongst the Scrummi team.
- Brand Development
- Marketing Literature
- Art Direction