Social media strategy for multi-award-winning product range

The Brief

SafeSip is the revolutionary invention of Dorset entrepreneur, Melissa Edmunds. The brightly-coloured, silicone drinks cover stretches over virtually any glass, mug, cup or can to prevent drink spillages.

CuCo were originally approached to kickstart SafeSip’s brand development, where we created strong brand positioning within the mass market. As a result, interest quickly began to materialise for the product. The SafeSip team soon found juggling of sales fulfilment alongside marketing to be a handful. They responded by seeking CuCo’s expertise to drive greater sales, enabling them to focus on the daily activities of the business.


The Solution


SafeSip had dabbled in Facebook advertising upon launch achieving varying levels of success. Using data collated from Google Analytics and Facebook Insights, CuCo were able to recognise great potential to develop their social media advertising and target the right audiences with relevant messages to drive engagement. Ultimately, this would increase sales.

Through careful project planning, an ongoing monthly strategy was put in place with CuCo creating all content for SafeSip’s social channels. Alongside this, we would review all data on a regular basis to ensure adjustments would be made if and when required to ensure strong sales activity.

To keep the online marketing advertising fresh and of interest, CuCo are responsible for the art direction of numerous photoshoots, leaving us with a healthy bank of imagery to advertise SafeSip with.



When CuCo started working on SafeSip’s online sales strategy, shop conversion rates were averaging 2% and achieving a ratio of 1 in 45 sales. With only a 26% increase in budget spend, we achieved an average conversion rate of over 7% with a new ratio of 1 in 15 sales. This in turn saw a revenue increase of 400% in just 8 weeks. Facebook would see Page Likes shoot up from 1,304 to over 60,000 as well as see a rapid increase in post reach, averaging in excess of 630,000 per week. A great marketing success!


“Having invented a product and starting as a tiny me and one colleague company – at great expense – we have worked with a number of small and even tried a larger agency and they have just have not got what we are or hit mark in making our unique product stand out. CuCo got it straight away and are now on the journey with us to achieve this as we grow – I feel they are now part of my team. They have embraced us despite our size – they see what we could be not where we are now.”

Founder and Inventor | Zinch Designs

Services Provided:

  • Brand Identity
  • Branding
  • Graphic Design
  • Packaging
  • Advertising
  • Photography
  • Art Direction
  • Exhibition Stand Design
  • Marketing Literature
  • Web Banner Design
  • Google Analytics Management
  • eCommerce
  • Online Strategy
  • Social Media Marketing
  • Facebook Paid Advertising