Pure Diet

Packaging for new FMCG superfood range

The Brief

Pure Diet are an organic superfoods company bringing ethically-sourced food products to the UK CPG market. The owners of Pure Diet engaged CuCo to act as their marketing consultants on the launch of the Pure Diet brand and to design the packaging for their first range of ethically-sourced health foods. Pure Diet’s product range includes a whole host of delicious superfood favourites – including chia seeds, maca powder, whey protein and hemp. The challenge was to make sure the Pure Diet range would stand out on retail shelves, whilst still communicating to the customer that the products are pure and natural and of the highest quality.

The Solution

CuCo worked alongside the owners of Pure Diet throughout the process of developing and designing their packaging to ensure the ethos behind the brand was reflected at every stage. We also conducted in-depth research into the UK organic food market, which included assessing the superfood offerings available at the top 5 UK supermarkets (Tesco, Asda, Sainsbury’s, Morrisons and Waitrose) to assess how we could best position Pure Diet. The packaging solution we delivered packs a serious punch (just like the foods themselves!) and the website we developed for the brand is clean and minimal, yet strikingly contemporary to appeal to young health-conscious buyers. The design itself is subtly centred around the bird in the Pure Diet brand mark, a key feature we believe will help foster brand recognition and loyalty as quickly as possible.


Due to the striking, vibrant and unique brand look, Pure Diet have already been approached by several big-name stockists. The products are already being stocked in the reputable health store Whole Foods Market and the brand is steadily grabbing the attention of buyers at major supermarkets. With a colour palette that is bold, bright and dynamic, the product will stand proudly amongst its competitors on the fiercely competitive supermarket shelves. The design is flexible enough to ensure that as the range expands, alternative colours can be introduced to differentiate the individual products but keep the look and feel of the range cohesive.

Services Provided:

  • Packaging Design
  • Branding
  • Brand Identity Development
  • Brand Strategy
  • WordPress Website Development
  • eCommerce Website Design & Build
  • Stationery
  • Sales Literature
  • Print Management
  • Advertising
  • Market Research