Pavilion Dance South West

Marketing literature for South West’s National Dance Development Organisation

The Brief

Pavilion Dance South West (PDSW) are the National Dance Development Organisation for the South West of England. The company support regional dance strategy development and host an exciting array of performances and participation opportunities throughout the year. Pavilion Dance South West approached CuCo to help drive their brand forward with greater success. With a number of basic elements already in place, the dance centre were looking to develop its entire brand look into a more energising, vivacious concept. In order to achieve their key goal of increasing footfall and attracting visitors from further afield, PDSW realised their brand was in need of further development and progression.

The Solution

PDSW’s logo was inspired by the art deco architecture in the building of the Pavilion itself, and embodies an overall curvy design that reflects the fluid gestures of its dancers. CuCo began by taking the existing brand, and evolving its design into one that was able to reflect Pavilion Dance’s fresh, bright and inspiring personality. Much of the evolved look was achieved by the use of elegant strokes and a reflective colour palette to create a striking, colourful brand that reaches out to a greater audience spectrum.


The advanced brand design is translated across all printed literature and digital platforms, ensuring the enthusiasm and vibrance of the brand remains consistent throughout. The venue has experienced a greater level of interest in their spectrum of classes, performances and exhibitions, and the developed design has certainly allowed Pavilion Dance’s array of events to stand out amongst competitors in the area. Their vibrant brand is able to connect the venue with lovers of dance from all ages and backgrounds in Dorset and beyond. Following CuCo’s branding work, we have developed a successful ongoing relationship with PDSW and are responsible for all the creative, design and production of their key marketing literature including seasonal flyers, leaflets and programmes. The Spring, Summer and Autumn seasonal programmes, each of which are designed with carefully selected colour palettes to reflect the season, are displayed as environmental signage in and around the Bournemouth area.

"We are so happy to work with CuCo on an ongoing basis - the team are fantastic at assessing our unique needs. We always feel that our brand is in excellent hands and look forward to our future creative collaborations with CuCo."

Head of Marketing & Development | Pavilion Dance South West

Services Provided:

  • Brand Development
  • Graphic Design
  • HTML Emails
  • Promotional Posters
  • Advertising
  • Seasonal Programmes
  • Printed Literature
  • Print Management