Marketing literature for luxury lingerie brand

The Brief

Myla is a luxury lingerie and sleepwear brand renowned for the chic and sexy sophistication of its collections. Since its conception back in 1999, Myla has grown into a global brand and now hold an established place in the extremely competitive lingerie market. Myla originally approached CuCo looking for a creative agency to design and print a seasonal Lookbook showcasing their vast collection.

The Solution

CuCo designed a fresh 30 page Lookbook which reflected the rich, elegant and sophisticated lingerie for which Myla has become renowned. This look was achieved by the use of elegant typography, a feminine colour palette and luxurious photography dispersed throughout the Lookbook, appealing to both in-store and online shoppers worldwide.


Following the success of the first edition, CuCo then went on to design and print further Lookbooks for upcoming seasonal collections. CuCo’s work for Myla provided the deluxe brand with a fresh approach to their seasonal Lookbook and our expertise in print meant that we were able to advise on the best finishing required to truly showcase the luxury of the lingerie labels’ collections. The success of these lookbooks meant CuCo would be commissioned to design stationery and marketing materials for Myla that would reinforce the brand’s personality externally. Our agency have also been responsible for point-of-sale promotions advertising special offers in London stores, as well as a Seasonal Launch Invitations.

“We first appointed CuCo to provide a refreshed approach to our seasonal lookbook and were incredibly impressed with the quality of the design work they produced in response to our brief. Our expectations are always high but the Team at CuCo never fail to impress us with their creativity and flair."

Head of PR and Marketing | Myla

Services Provided:

  • Graphic Design
  • Print Management
  • Lookbook Design
  • Marketing Collateral
  • Advertising
  • Instore Promotion
  • Stationery