Intelligent launch of re-brand for global credit experts
Experian is the world’s leading global information services company. They help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organisations prevent identity fraud and crime so they can achieve their goals and navigate the world with confidence. Experian is a constituent of the FTSE 100 index.
Experian turned to CuCo to develop the creative for an internal communications campaign to support the launch of the new global brand and the launch of the new global recognition programme for employees. Experian has worked with Cuco for a number of years, so was the natural agency of choice for the project.
CuCo responded by developing a series of branded online and offline marketing materials with the aim of introducing the employee recognition programme and celebrating the launch of the new brand. It was vital we made sure that the key messages were communicated clearly and succinctly and that the look and feel reflected the new brand creative guidelines, because Experian’s employees would see the new brand look and feel come to life for the first time through these campaigns.
With the brand guidelines in place, CuCo created all manner of materials including advertising, intranet banners, collateral templates and complex infographics. Alongside this, a series of icons were designed to illustrate different parts of the recognition programme. We were further involved with building upon Experian’s expanding bank of on-brand photography to be used by Experian employees on an ongoing basis.
CuCo’s creative and effective execution of these key internal campaigns really helped bring the brand launch to life and drive engagement and participation in the new recognition programme.; All of this goes towards helping Experian achieve its goals and continue to grow by engaging employees in the new brand and demonstrating how much they value their people.
- Brand launch
- Marketing materials
- Web banners
- Internal communications