English Oak Vineyard

Sparkling new web design and development for one of England's top vineyards

The Brief

English Oak Vineyard is an award-winning family vineyard thriving in Dorset’s beautiful countryside. Twenty-three thousand vines sourced from the Champagne region have flourished in the Purbeck region of Dorset to create this magical destination. The combined knowledge, passion and personal loving care of owners Andrew and Sarah makes the local brand’s selection of premium sparkling wines and the venue itself truly special. Today, English Oak has become synonymous with English winemaking and is the go-to destination for wine experts, fascinating vineyard tours and magical vineyard weddings. The award-winning, sparkling wine business approached CuCo to both re-design and re-build the brand’s website. The previous site went live over 10 years ago and no longer communicated the exciting range of experiences English Oak has to offer to its visitors. A fresh new responsive website was needed to reflect the many exciting offerings of the destination.

The Solution

Working closely with the client, CuCo’s web development team created a bespoke, fully-responsive new English Oak website that is far more complex than the existing site in terms of both the numbers of pages and their functionality. To better reflect the values of English Oak, it was important that the new website was intuitive and clearly guides the customer through the site - offering a unique online vineyard experience. The new site has complex e-commerce capabilities, as well as API integration with both Google Maps and Trip Advisor to make it easier for visitors to find key information, such as the vineyard location and reviews. The contemporary design and combination of video content, strong photography and ample white space gives the website a fresh, classic look and clearly communicate the quality and expertise of the brand. To highlight EOV’s great product offering, CuCo’s talented design team created bespoke graphics to represent the unique flavours of each of English Oak’s award-winning sparkling wines, which give the website a fresh feel and effectively communicate the flavours and tastes of the premium sparkling wines. The new website is intelligent, sophisticated and reflects the brand values and personality of English Oak.

Results

Since the launch of the new website English Oak have experienced a 324% increase in monthly traffic which has translated directly into bookings for tours and picnic experiences. They have also received their highest ever number of wedding enquiries. Online sales of the four sparkling wines combined has increased by 217% since site launch. The vineyard owners have received numerous compliments from both their direct and retail customers on the fresh and cheeky copy, highly engaging video content and distinctive classic style.

Services Provided:

  • Website Design
  • Website Build
  • WordPress CMS
  • Ecommerce Website
  • CMS
  • Responsive Website
  • SEO