Dorset Growth Hub

Branding to support local businesses looking to expand

The Brief

Dorset Growth Hub is a government-funded organisation that supports local businesses looking to expand. By providing 1-2-1 training, hosting event workshops and awarding grants to start-ups, Dorset Growth Hub is an organisation that is truly passionate about supporting the local economy. By offering expert tailored services and promoting professional development and skills, Dorset Growth Hubs mission is to improve the competitiveness of Dorset businesses and encourage inward investment to the county. Dorset Growth Hub has recently approached CuCo Creative to support its brand communication and bring together a consistent and cohesive brand message across its external marketing, digital and design assets. Ensuring a clear and concise message, as well as providing valuable brand guidelines and strategically supporting the organisations exciting new rebrand.

The Solution

CuCo created a consistent and cohesive brand vision, direction and identity that will, in turn, effectively translate across all DGH communication channels, both internally and externally, aiming to put more emphasis on attracting larger SME brands to their business - without alienating their current audience of pre-starts and start-up businesses. By abbreviating the Dorset Growth Hub name to ‘DGH’, it offered an opportunity to develop brand architecture enabling a streamlined brand approach.

Using an interconnecting isometric grid enables numerous ways in which to adapt a mark for each division of DGH. With a focus on ‘Growth’ the grid embraces the word and offers a pattern with an upwards trajection. Here all divisions are to be brought together within the main DGH brand. Each point of a diamond-inspired grid connects to the colourway associated with the next level of their business tier, encouraging growth aspirations and showcasing the four areas DGH deliver.

Results

Services Provided:

  • Tone of Voice
  • Branding
  • Brand Guidelines
  • Brand System
  • Advertising Templates
  • Poster Templates
  • Graphic Design
  • Website Design
  • Stationery