Strategic re-brand for UK’s leading provider of care technology
Established in 1968, Courtney Thorne design, develop and deliver technology that improves the lives of people who require care. The company’s client base ranges from private care homes to NHS trusts. The business approached CuCo whilst looking for an agency to redesign their brand and re-evaluate their marketing strategy. Following increasing demand in the market, Courtney Thorne wanted to be perceived as the market leaders and innovators. They had a series of ground breaking new products about to launch and had identified the need for a series of sales materials to support the sales team. The company reviewed proposals from several strong agencies but were unanimous in selecting CuCo, with feedback being that our Proposal was engaging, challenging and stood out from the rest.
Following a series of brand workshops, CuCo would develop a completely fresh brand approach for Courtney Thorne, one staff would embrace and feel passionate about, whilst ensuring competitors would take note and see them as a serious threat within the sector. The brand would be rolled out across sales brochures, case study materials, propositions sheets, stationery and numerous other forms of marketing literature. With an expanding product portfolio to include wireless technology, Courtney Thorne also wanted their digital presence to reflect their technological expertise. CuCo would deliver a new on brand, fully-responsive website powered by CMS platform WordPress, to form part of the raft of comprehensive new resources available to customers.
The company have seen a rapid increase in sales figures as a direct result of their partnership with CuCo. Inbound sales particularly have soared as customers are now more aware of the range the company offer. Our direct mail campaign generated an immediate five figure return on their investment and the business have moved to a new custom-specified office, combining its headquarters with extensive research and development capabilities and a dedicated training facility.
CuCo succeeded in creating a marketing stir within the industry, delivering a brand that broke away from the norm. Competitors have taken note and even directly acknowledged the success of the branding execution, raising Courtney Thorne's profile.
Before we started the rebrand, it was clear that the team all felt incredibly passionate about the business itself, but there was a lack of understanding about Courtney Thorne as a brand. The response from the team since implementation has been fantastic, with strong brand loyalty and careful coherence to the new brand guidelines – making Courtney Thorne a great branding success story!
"Our business is going through a huge transformation and that is underpinned by the rebrand work CuCo are producing for us. They have delivered an engaging, on point brand identity for our business and clearly taken the time to ensure it is right for all of our key stakeholders. The work produced is of extremely high quality and it's fascinating to see how CuCo bring our ideas to life. I must also say they've been a pleasure to work with thus far and we really feel they care as much as we do about our brand - which is vital to making the relationship a success."
- Brand Workshop
- Brand Identity
- Brand Guidelines
- Exhibition Materials
- Website Design & Build
- WordPress CMS
- Sales Literature
- Email Marketing
- Direct Mail